开拔元宇宙之前要先“招兵买马”：元宇宙十大新职业

　　在虚拟现实相互交互的世界，人们通过耳机、目镜等可穿戴设备，以虚拟分身的方式进入由计算机模拟、与真实世界平行的虚拟空间……这是1992年美国科幻作家尼尔·斯蒂芬森在其小说《雪崩》中描绘的场景，也是“元宇宙” 一词的来源。

In a world where virtual reality interacts, people have access to virtual spaces that are simulated by computers and parallel to the real world through devices such as headphones, goggles, etc. This is the scene described by US science fiction writer Neil Stephenson in his novel Avalanche in 1992 and is the source of the term “megacosm”.

　　每个踏入元宇宙的人，都需要相对应的“虚拟分身”作为身份识别的依据。由此，元宇宙的大热为“捏脸师”的诞生提供了土壤，他们成为元宇宙里的首批“打工人”。

Every person who enters the meta-cosmos needs a corresponding “virtual bilocation” as a basis for identification. Thus, the heat of the meta-cosm provides the ground for the birth of the “face-cuffer”, who became the first “worker” in the meta-cosm.

　　“都以为我‘啃老’，但其实我在家就能赚钱。”来自广东的捏脸师“七小包”出生于1999年，大学毕业后她选择了灵活就业，如今凭借“捏脸”可以实现最高4万元的月收入。中国人民大学副教授周广肃表示，新经济的蓬勃发展催生出各类新兴职业和新型就业方式，“为年轻人创造了前所未有的机遇”。

“I think I'm old, but I can make money at home.” The face-cuffer from Guangdong was born in 1999 and, after college, she chose flexible employment, and now earns up to 40,000 yuan a month by “face-cuffing.” China’s People’s University Associate Professor Zhou Guangguan said that the boom in the new economy has given rise to new and emerging occupations and new forms of employment, creating “unprecedented opportunities for young people.”

　　“捏脸”像拼“七巧板”

"Pick your face" is like "Step your face"

　　“与担任QQ形象、游戏头像设计师的PGC产出（专职人员专业产出）不同，如今的捏脸师是UGC（用户生成内容）生产机制。”Soul产品负责人车斌说，“Soul的捏脸师呈现出典型的创作者经济特征，即平台提供模块和工具，用户可以使用工具成为创作者，自发进行创作，将兴趣、爱好、创意进行表达并转化成收益。”

“Contrary to the PGC output (specialized professional output) of the QQ image and game image designer, today's face-cuffer is the UGC (user-generated content) production mechanism.” Soul product owner Chebin said, “Soul's face-cuffer presents a typical creator's economic characteristic, i.e., the platform provides modules and tools, and users can use tools to be creators, make spontaneous creations, express interests, preferences and creativity and translate them into returns.”

　　数据显示，目前在有着“社交元宇宙”之称的Soul上，约有80名入驻个性商城的捏脸师，截至今年3月1日，个性商城头像总数有近3万个。从2021年6月底至11月1日，有捏脸师最高售出头像7764次，在过去的几个月，收入最高的创作者月收入超过5万元。

The data show that there are currently about 80 face-cuffers in Soul, known as the “social universe,” and that, as of 1 March this year, there were nearly 30,000 head-headings in the city. Between the end of June and 1 November 2021, the top face-cuffer sold his head 7764 times, with the highest-income creators earning more than $50,000 a month in the past few months.

　　据车斌介绍，现实中的捏脸师，有的是大学生，有的是上班族，不少是拥有多种工作和生活方式的“斜杠青年”，泽白(化名)就是其中之一。当时的他“感情、事业均遭受了打击”，为排遣情绪、寻求共鸣，便决定亲手制作一款符合当下心情的头像。

According to Chabin, a face-cuffing teacher, some college students, some working people, many of them “slash youths” with many jobs and ways of life, was one of them. At the time, he “has suffered a blow to his feelings, his career,” and decided to make a picture of himself for the moment.

　　身为皮具定制师，泽白自信动手能力较强，随后却发现“想简单了”，要捏出来好看的头像，需要花费大量的时间和精力。他印象最深的一次，是捏了差不多三天三夜，“这期间几乎没有做别的事情， 甚至就睡了两三个小时，才让自己的作品稍微满意一些。”

As a leather tailor, he was confident that he was capable of doing it, and then found out, "I think it's easy," that it would take a lot of time and effort to pull out a good-looking head. One of his most impressed impressions was that he was squeezed for almost three days and three nights, and he said, "I barely did anything else, even slept for two or three hours, to make my work a little bit more satisfactory."

　　“像拼‘七巧板’一样，结果有上千种可能性。”以Soul为例，其“超萌捏脸”工具中提供了包括眉形、眼形、眼皮形状、鼻形、头饰等在内的创作素材，光发型就有上百种选择，更遑论颜色、位置、大小等各种参数。但在泽白看来，这也是“捏脸”的魅力所在。

“There are thousands of possibilities for the result, as in the case of the ‘seven-time board’.” In Soul, for example, it provides creative materials, including eye, eye, eye, eye, nose, headdress, etc., with hundreds of options for the hair type, much less the parameters of colour, location, size, etc. But, in Zebai’s view, this is also the charm of the face.

　　“对我这种‘手残党’来说，还是购买成品或私人定制来得方便。”酷爱国潮的吴楠(化名)，不仅在常玩的手游中购买了10余款精美皮肤，还定制了多种古风头像用于社交平台，“我会根据心情不同，定期更换。”车斌表示，越来越多的年轻人愿意付费打造自己在社交平台的虚拟人物形象。

“It is still convenient for me to buy finished or privately customized products.” Not only did Wu Nan, a cool patriot, buy more than 10 fine skins in his often played hand trips, but he also customized a variety of ancient scenery images for social platforms, “I will change them periodically according to moods.” Rubin says that more and more young people are willing to pay for their virtual character on social platforms.

　　苏宁金融研究院发布的《“Z世代”群体消费趋势》提到，Z世代(通常指1995年至2009年出生的一代人)具有寻求理想“人设”的性格特点。出于对“我是谁”“我想成为谁”的探索，许多Z世代热衷于尝试不同风格的穿搭使用，或者消费不同品牌的产品，以此来体验不同的生活方式。

The “Z Generation” group consumption trend, published by the Suning Institute of Finance, mentions that the Z generation (usually a generation born from 1995 to 2009) has character characteristics that seek the ideal “human set.” The search for “who I am” “who I want to be” has led many Z generations to experiment with different styles of approximation or the consumption of different branded products to experience different lifestyles.

　　中央财经大学数字经济融合创新发展中心主任陈端也指出，Z世代更偏好数字世界、数码文明层面的消费和社交分享，并且追求独特的个性表现和审美体验。据Soul统计，来自一二线城市的Z世代是购买虚拟头像的主要消费者，具体而言，来自一二线城市的消费者占比超过44%，18至27岁的用户占比达50.4%。

The Director of the Centre for Innovation Development for Digital Economy Integration at the Central Financial and Economic University also noted that the Z generation preferred the digital world, consumption and social sharing at the digital civilization level, and pursued unique personality performances and aesthetic experiences. According to Soul, the Z generation from the second-line cities were the main consumers of virtual headcarves, with more than 44% of consumers from the second-line cities and 50.4% of users between the ages of 18 and 27.

　　元宇宙让招聘玩出新花招

dollar cosmos lets the recruit play new tricks

　　遇上“元宇宙”，招聘有了“新玩法”。日前正式发布的杨浦“Meta Job”元宇宙招聘大厅，打造出一个虚拟和现实深度交融实时互动招聘大会。在这个11层的“招聘大厦”，每个企业都在不同房间设置了“摊位”，求职者可以边走边看企业路演，和沿途遇到的企业家、求职导师、同龄人随时随地交流。不久前，清华大学也举行了首届元宇宙双选会，线下双选会的功能场景都可以实现，虚拟人物比在现实世界中更加鲜活，让应聘者感觉“像在玩游戏”。

When it comes to the dollar universe, there is a new way of playing the job. A virtual and reality-based interactive recruitment conference has been created in the “Meta Job” semi-cosmos recruiting hall of Yangpu, which was officially launched. On the 11th floor of the “recruitment building”, each company has a “stand” in different rooms, where job-seekers can walk along business paths and interact with entrepreneurs, job-seeking mentors, and peers who meet along the way. Not long ago, Qinghua University also held its first meta-cosm double-chamber election, where the functional scene can be realized. Virtual characters are much more alive than in the real world, making candidates feel like they're playing games.

　　“元宇宙”招聘打破了时空限制，融合线下多种功能多个场景，同时，整个求职过程可追溯不可伪造，让招聘更加公正透明，打造了一个选择面更广、互动性更强、成本更低、容量更大的平台。当前，疫情对就业造成一定压力，但困难总比办法多，只要主动出击、积极作为，总能找到解决问题的突破口，甚至转危为机，催生出一批新产业、新业态和新模式。应时而生的“元宇宙”招聘，既是疫情形势之下的“应急之举”，也期待它能够成为“常态之策”，为就业市场的多样化、多元化、多维化提供更多可能。

At the moment, the epidemic has put a certain amount of pressure on employment, but it is more difficult than any other way to solve the problem if it is proactive, active and dangerous, leading to a new industry, new business, and new patterns. The “metacosystem” of recruitment that should be created is both an “emergency” in the context of the epidemic, and it is expected to become a “normal policy” that offers greater possibilities for diversification, pluralism and multidimensionalization of the job market.

　　“元宇宙”已经成为技术进化重构现实世界的代名词，也代表了一种未来愿景。但这种愿景何时到来，在技术和内容层面都存在不确定性。也要看到，“元宇宙”招聘，重点在招聘，而非“元宇宙”，应该基于现实需求，在功能与服务上做好加法，让“元宇宙”真正为招聘赋能解忧，而不是玩噱头、炒概念，甚至搞形式主义。“元宇宙”终究是一个虚拟的数字世界，需要依靠硬件设备与现实世界相连接，“元宇宙”招聘要想走得稳走得好，相关基础设施建设亟待有序推进。同时，人机智能交互能力和超大规模的数据处理能力是“元宇宙”招聘的两大重要突破点，为此要做大量的需求对接工作，还要将触角向下延伸，调动支撑80%以上就业的中小企业的参与积极性，并有效解决他们的技术和使用门槛问题，高校和教育部门也应做好服务和保障工作，让毕业生们更加适应“元宇宙”语境下的相关需求。

The meta-cosm has become a noun for technological evolution to recreate the real world and represents a vision for the future. But there is uncertainty as to when this vision will come.

　　“元宇宙”招聘打开了“元宇宙”落地的大门，但“元宇宙”的星辰大海依然征途漫漫。不妨设想一下：“元宇宙”招聘还能做些什么？当前就业工作中的难点和痛点，一是招聘渠道减少，二是岗位需求不足。在渠道方面“元宇宙”可以发挥优势、迅速补位，那么在岗位需求上，“元宇宙”是否能够有所作为呢？答案应该是肯定的。一方面，“元宇宙”本身就是一条新生的产业链，创造大量岗位需求“增量”；另一方面，随着“元宇宙”技术的普及和数据的延展，在信息收集、供需匹配等方面必然更高效、更精准，而盘活“存量”本身也是增长点。事实上，不同元素的注入是有可能产生不同的化学反应的，比如后备箱之于城市夜经济，新东方之于直播带货。当“元宇宙”遇上就业，人们有理由期待更多。

“Metacosm” recruitment opens the door to a metacosystem, but the sea of the stars of the metacosm is still on its way. On the one hand, what more can it do to recruit a metacosm? The difficulties and pains of current employment efforts are reduced, and there is insufficient demand for jobs. On the other hand, the “metacos” can provide advantages and quick replacements in terms of channels, and on the other hand, the “metacos” can do something about job needs. On the other hand, the “metacos” is itself a new industrial chain that creates a large amount of job demand “increment”; on the other hand, with the diffusion of metacosm technology and the expansion of data, it is necessary to be more efficient and precise in terms of gathering information, matching supply and demand, and the “stock” itself is a point of growth. In fact, the injection of different elements has the potential for different chemical reactions, for example, in the case of the late-night economy of the city, the new East can be seen live.

　　元宇宙十大新职业

10 new occupations in the universe

　　01、捏脸师

01, the face-cuffer.

　　去年11月，上海捏脸师月入4.5万#的话题引发了热议

Last November, there was a debate over the 45,000th of Shanghai's face-stuffing man's month.

　　未来，随着web3.0的发展，人们在虚拟世界工作和生活每个人都可以定制自己喜欢的虚拟空间的虚拟形象，人、动物，植物等等。因此元宇宙捏脸师这个职业需求量很大，捏脸师不仅需要懂得AI算法、开发工具等技术，还需要具备化妆、美术和造型设计等艺术知识，有极高的要求，当然也会收入不菲

In the future, as web3.0 develops, everyone who works and lives in the virtual world can customize the virtual image of a virtual space that they like, people, animals, plants, and so on. So there is a huge demand for the meta-cosmos face-cuffer profession, which requires not only knowledge of AI algorithms, tools, etc., but also artistic knowledge of make-up, fine arts and plastic design, which is extremely demanding and, of course, very expensive.

　　02、数字艺术家

02, Digital Artists

　　数字艺术(也称为数字藏品)是2021年的一个热点之一，用干表示数字资产，数字藏品是使用区块链技术进行唯一标识的经数字化的特定作品、艺术品和商品，音乐、视频、绘画、文字都可以铸造成数字艺术品，数字艺术家塞内卡创作的数字艺术“无聊猿”自从去年五月首次出现之后，很快便引爆了整个互联网，价格也水涨船高，一度达到数百万美元，阿里、腾讯、京东也纷纷成立了自己的数字藏品平台

Digital art (also known as the digital collection) was one of the hot spots in 2021, showing digital assets dry. Digital collections were the only digitized and specific works, works of art and commodities that were marked using block chain technology. Music, video, paintings, words could be cast into digital art. Digital art by digital artist Seneka, the boring apes, was activated very quickly since its first appearance in May last year, and prices rose to millions of dollars. Ali, Tentseng, and Kyunt created their own digital collection platform.

　　数字艺术也将成为一个很受欢迎的行业，数字艺术家职业由此诞生，数字艺术家不仅需要懂得艺术创作，还需要懂得如何将艺术与技术融合，创作出更适合数字艺术的表达形式。

Digital art will also become a popular industry, with the advent of the profession of digital artists, who need to understand not only artistic creation but also how to integrate art and technology and create expressions that are more suitable for digital art.

　　03、元宇宙服装设计师

03, Yuan cosmopolitan apparel designer

　　和现实生活一样，元宇宙里，人们也需要服装和拥有自己的穿搭风格，元宇宙服装设计师负责设计在虚拟空间中的服装道具，选择适合虚拟形象的服装和穿搭风格，还会根据不同的场合帮用户选择合适的服装。

As in real life, people in the metaspace also need clothing and their own dress combination style, and the metacocococothet designers are responsible for designing costume props in virtual spaces, selecting costumes and styles suitable for virtual images, and helping users to choose suitable clothing on different occasions.

　　韩国大学生lenge在虚拟社交平台ZEPETO上设计了第一套虚拟服装后，第一个月就赚到了超过300 万韩元。因此元宇宙服装设计师也将作为一个新兴职业。

Following the design of the first set of virtual costumes on the virtual social platform Zepeto, Korean university student Lenge earned more than 3 million won in the first month. So the Woncoat designer will also be an emerging profession.

　　04、元宇宙建筑设计师

04, cosmopolitan architect.

　　在元宇宙中，我们需要自己的住所。知名歌手林俊杰在社交平台宣布买下了Decentraland平台上的三块虚拟土地，正式涉足元宇宙世界。他购买这三块“地皮”花费了12.3万美元，约合人民币78.4万元。

In the Woncosm, we need our own dwelling. The famous singer, Junjie Lin, announced on the social platform that he had bought three virtual plots on the Decentraland platform and was officially involved in the Woncosmos world. He spent $123,000 on the three plots, about $784 million.

　　在元宇宙中购买地皮后，你可以在地皮上建造属干自己的房屋，建造成为任何自己喜欢的样子，你可以将自己的房子建造成像宫崎骏动漫《哈尔移动城堡》中有腿脚的房子，也可以建造一所像《飞屋环游记》中会飞的房子，甚至你可以给自己建造一个虚拟紫禁城，住进宫里，这就需要具有丰富想象力、创造力并且同时具有3D建模能力的元宇宙建筑设计师。

After buying land in the Woncosmos, you can build your own dry house on the floor, build whatever you like, build your own house into a house that has legs in Hal's Mob Castle, or build a house that can fly like Flying House Rings, or even build yourself a virtual purple-free city in the palace, which requires a meta-cosm architect with great imagination, creativity and at the same time 3D modelling capabilities.

　　05、元宇宙道具设计师

05. Designer of the Yuan cosmos props.

　　在元宇宙中，同样需要满足我们生活需要的日用品和交通工具，比如家具、车子、首饰、背包等等。我们也很希望将现实生活中买到的车子、家具、包包带入元宇宙虚拟空间中，这就需要有元宇宙道具设计师将我们现实生活中拥有的实体百货制作成虚拟道具带到元宇宙中甚至有很多品牌方也会打造自己的虚拟产品道具。不久之前Nike打造出虚拟世界“Nikeland”，成为首批进入“元宇宙”的知名品牌

In the metaspace, we also need supplies and transportation to meet our needs, such as furniture, cars, jewelry, backpacks, and so on. We also hope to bring the cars, furniture, bags that are bought in real life into the metacospace virtual space, which requires a metacosystem designer to bring into the metacosystem the real-life real-estate real-estate real-estate department stores into the metacosystems, and even a lot of brands to build their own virtual products.

　　06、元宇宙世界观规划师

06, Yuan Cosmos Worldview Planner

　　在元宇宙中，我们需要这个世界的政治、经济、文化、科技、法律的规则模式，因此我们需要元宇宙世界观规划师来制定元宇宙下政治、经济、法律的运行模式和规则。

In the meta-cosmos, we need the world's political, economic, cultural, scientific, legal and regulatory models, so we need the meta-cosmos worldview planners to develop the political, economic and legal operating models and rules under the meta-cosmos.

　　Meta不久前发布了公司第一款元宇宙产品，在“Horizon Worlds”测试期间，一名女性测试者报告了一件非常令人不安的事，她在虚拟世界里遭到了性骚扰，“这种感觉比在互联网上被骚扰更为强烈”。因此我们需要元宇宙世界观规划师，来规划元宇宙中的法律、经济、道德准则等，即将成为一个新的职业。

Meta recently released the company's first dollar cosmodrome product, and during the “Horizon Worlds” test, a woman tester reported a very disturbing fact that she was sexually harassed in the virtual world, “this feeling is stronger than being harassed on the Internet.” So we need a meta-cosm viewer to plan the laws, economics, ethics, etc. in the meta-cosm, which is about to become a new profession.

　　07元宇宙地产中介顾问

Consultant, 07.00 cosmodrome property broker.

　　目前元宇宙中的土地和现实的房产行业一样，有买卖置业，也会有租赁等，这都需要专业顾问，比如在sandbox的地产买卖，不同地块会有不同特色商业，如同现实社会中一样，各个地块邻近哪些特色建筑，商场，名人住宅，则地价又有不同。随着元宇宙的不断发展，其土地交易和十地租赁将会是一个非常刚需的需求，买卖和租赁中介服务也是不可或缺的。

Like the land and real estate industries of the current meta-cosmos, there are buying and selling businesses, rents, etc., which require professional consultants, for example, in sandbox properties, different kinds of businesses in different plots, and, as in the real world, different properties in proximity to buildings, malls, celebrity houses, land prices. As the meta-cosmos continues to evolve, their land deals and ten-land leases will be a very new demand, and buying and leasing intermediary services will be indispensable.

　　08、虚拟数字人经纪人

08, Virtual Digital Broker

　　虚拟数字人发展是元宇宙的一项重要成果，虚拟偶像柳夜熙、虚拟员工崔筱盼纷纷出圈。虚拟偶像、虚拟主播、虚拟员工等在不久的将来都会应用在元宇宙世界中。以数字人中虚拟偶像为例，虚拟偶像就会像现实世界中的真人偶像一样会拍电影、接广告，这就需要有一数字人经纪人这一个职业管理和安排虚拟偶像的相关业务

Virtual digital growth is an important achievement of the meta-cosm, where virtual idols, Willows, and virtual employees, Choi Jin, are expected to go out. Virtual idols, virtual anchors, virtual employees, etc. will be used in the near future in the Woncosmos world. For example, virtual idols among digital people, they will be film-making and advertising like real-life idols in the real world, which requires a digital broker, a career that manages and arranges the business of virtual icons.

　　09、元宇宙典礼和展览策划师

09, Yuan Cosmos Ceremony and Exhibition Planner

　　据报道，由于疫情限制，印度新人不能举行传统的盛大婚礼。于是一对印度新人决定在元宇宙中举办一场霍格沃茨主题的婚礼派对，新娘已过世的父亲也会“参加”这场虚拟派对并送上祝福。

It has been reported that India’s newcomers are unable to hold traditional weddings because of the restrictions imposed by the epidemic. So a couple of Indian newcomers decided to hold a wedding party on Hogwarts’ theme in the Woncos, and the bride’s dead father would “take part” in this virtual party and give his blessing.

　　元宇宙典礼和展览不受地域、天气、时间、空间的限制、其跨越时空以及身临其境的沉浸感使得会展会有良好的互动效果。目前已有多家元宇宙公司结合各类艺术展出策划了各类主题活动和Party.首批元宇宙策展人已经在逐步摸索和积累相关经验，在未来也将获得更广泛的应用，因此元宇宙典礼和展览策划师这个职业也会应运而生。

The use of meta-cosm ceremonies and exhibitions is not limited by geography, weather, time, space, time and space, and the sense of immersion in them allows them to interact well. There are a number of Won-Cosmos companies that have developed various thematic events and experiences in the context of various arts. The first meta-cosm expositions are already developing and gaining experience and will be used more widely in the future.

　　10、元宇宙导游

10: Tourist in the Woncosmos

　　在元宇宙，旅游不再局限在参观不同景点，元宇宙中旅游可以跨越时间和空间进行无尽的探索，我们可以去古代埃及去探索金字塔、也可以回到远古时代和恐龙为伍，甚至可以去到一个魔法世界体验魔法的魅力，并且元宇宙旅游业不会受到天气、疫情、政策、身体条件等各种物理因素的干扰，你足不出户就可以畅游古今中外，而元宇宙导游也不会因为疫情而失业，甚至随着元宇宙旅游的多样性和丰富性，元宇宙导游的职业也将迎来更好的发展。

In the metaspace, tourism is no longer limited to visits to different sites, it is possible to explore endlessly across time and space, it is possible to go to ancient Egypt to explore the pyramids, it is possible to go back to ancient times and dinosaurs, and it is even possible to go to a magical world to experience the charm of magic, and it is possible that the metaspace tourism industry will not be disturbed by such physical factors as weather, epidemic, policy, physical conditions, etc.