AIGC+元宇宙，解锁想象力的隐秘游戏

随着人工智能技术的飞速发展，我们见证了许多创新的变革，尤其是在游戏和娱乐行业。AIGC的出现，与元宇宙游戏的结合，正在重塑娱乐和社交方式，AIGC不仅为玩家提供了沉浸式的虚拟体验，更赋予了他们无限的创造可能性。

With the rapid development of artificial intelligence technology, we have witnessed many innovations, especially in the game and entertainment industry. The emergence of AIGC, combined with the meta-cosm game, is reshaping entertainment and socialization, and AIGC not only provides players with a immersion virtual experience, but also gives them unlimited creative possibilities.

而BUD，作为这一变革的先锋利用AI的创新力量，为用户打开了一扇通往个性化虚拟世界的大门，提供了一个平台，让创意和社交互动在元宇宙中无缝融合。

and BUD, the vanguard of this change, using the innovative power of AI, opens a door to a personalized virtual world for users and provides a platform for seamless integration of creativity and social interaction in the meta-cosm.

元宇宙与AI互动创新平台

the metaspace and AI interactive innovation platform

BUD隶属于深圳零点一娱乐科技公司，由前Snapchat工程师 Risa Feng(冯文慧)和Lin(林骁)在2019年创立，总部位于新加坡，专注于开发3D UGC元宇宙平台。该平台自2021年11月全球上线后迅速积累了千万级用户，平台的UGC原创3D作品数量已突破1500万，3D素材交易总量超过1.5亿次，覆盖超过38个国家，成为全球顶级应用之一。截至目前AI智能体的月度交互次数已超过五千万次，月度创建数超百万个，而AI游戏的体验次数也已超千万次。

BUD, affiliated with Shenzhen Point One Entertainment Technology, was founded in 2019 by former Snapchat engineers, Lisa Feng (Von Wenwei) and Lin (Lin), based in Singapore, and focused on the development of the 3D UGC dollar cosmos platform. The platform has rapidly accumulated tens of millions of users since its global reach in November 2021, with the platform's original UGC 3D work reaching 15 million, with a total of more than 150 million transactions covering more than 38 countries and becoming one of the top applications globally.

BUD的核心是提供一个无代码创作工具，允许用户轻松创作个性化的3D内容，并在元宇宙中构建自己的虚拟世界。

The core of BUD is to provide an uncoded creative tool that allows users to easily create personalized 3D content and build their own virtual world in meta-cosm.

BUD的AI驱动特性为用户带来了全新的元宇宙游戏体验。它不仅是一款二次元手游，更是一款游戏编辑器，允许玩家成为创造者。BUD的设计理念与《Minecraft》相似，提供自由度极高的虚拟世界，但其独特之处在于其核心驱动力——先进的AI技术。

The AI-driven feature of BUD brings a new experience of meta-cosm games to users. It's not just a binary tour, it's a game editor, allowing players to be creators. The design concept of BUD is similar to Minecraft, providing a free virtual world, but it's unique in its core driving force, advanced AI technology.

玩家可以在BUD中与AI聊天机器人进行互动，例如在“病娇逃脱模拟器”中与AI女友对话寻找逃脱方法。这种基于AI大语言模型的互动为玩家提供了无限的可能性和探索空间。BUD的AI能力不仅限于对话，还包括支持用户无代码设计自己的游戏或3D世界，通过简单的描述自动生成所需的道具和素材。

Players can interact with AI chat robots in BUD, for example, by talking with AI's girlfriend in Acid Avoidance Simulator. This interaction based on AI's large-language model provides players with unlimited possibilities and exploration space. BUD's AI capabilities are not limited to dialogue, but also support users to design their own games without code or 3D worlds, generating the tools and materials they need automatically through a simple description.

BUD的AI生态系统还包括AI陪伴和AI NPC，它们能与玩家进行真实的对话，并根据用户的设定拥有自己的生活逻辑和故事。BUD的技术基础包括unity引擎、大语言模型、多模态转换等技术，支持从文本到代码的转换，实现用户创意。

The AI ecosystem of BUD also includes AI accompanies and AI NPC, who can engage in a real conversation with the players and have their own life logic and stories according to the user's setup. The technical foundation of BUD includes unity engines, large language models, multi-module conversions, etc., to support text-to-code conversion and to achieve user creativity.

BUD为用户提供了一个低门槛、高自由度的创意平台，让玩家体验到AIGC的魅力，并享受到元宇宙游戏带来的无限可能。BUD结合了游戏、AI技术和UGC平台，为年轻一代提供了全新的社交货币。其多模态游戏环境整合了文字、图片、音频、视频和3D等多种信息模态，为AI模型提供了理想的应用场景。

BUD provides users with a low-threshold, high-free creative platform for players to experience the charm of AIGC and enjoy the infinite possibilities of meta-cosm games. BUD combines games, AI technology and UGC platforms to provide a new social currency for younger generations. Its multi-model playing environment integrates a variety of information patterns, such as text, pictures, audio, video and 3D, and provides an ideal application for the AI model.

BUD强调3D创作的乐趣，用户可以在BUD中创建个人空间，邀请朋友进行互动，通过DIY虚拟形象和社交打卡来增强社交体验。此外，用户还可以设置游戏机制，如闯关和解谜，以增加互动性和娱乐性。

BUD emphasizes the fun of 3D creation, which allows users to create personal spaces in BUD, invite their friends to interact, and enhance social experiences through DEY virtual images and social cards. In addition, users can set up game mechanisms, such as breaking and clearing puzzles, to increase interaction and recreation.

BUD鼓励每个人都参与到线上世界的创作中，无论他们的背景如何。用户可以上传自己的创作供其他用户游玩和购买，实现创作者经济的同时获得正向反馈。BUD内部具有开源精神和独特的创作社区氛围，鼓励创作者生态的维护。

BUD encourages everyone to participate in the creation of the online world, regardless of their background. Users can upload their creations for other users to play and buy, and get positive feedback while achieving the creator's economy.

虽然BUD尚未实现创作者商业化，但它计划在未来将商业化与用户体验更好地统一起来，构建一个既有头部内容也有大量长尾创作者贡献内容的社区生态，类似于小红书的模式，通过平台的支持，让创作者能够获得认可和激励，实现个人价值和经济收益的双重增长。

元宇宙与AIGC交汇处的创新探索

在2019年，当BUD公司确立其创业愿景时，"元宇宙"这一概念尚未在公众视野中完全成型。然而，随着时间推移，特别是在2021年，Roblox在其招股说明书中提出了元宇宙的八大特征，尽管如此，用户在使用Roblox时仍需面对编程门槛的问题。这导致了Roblox在用户UGC和专业生成内容PGC之间的界限变得模糊，引发了关于内容创作民主化与专业化质量保证之间的讨论。

In 2019, when BUD established its vision for entrepreneurship, the concept of the meta-cosmos was not yet fully shaped in public view. However, over time, especially in 2021, Roblox presented eight features of the meta-cosm, although users still had to face programming thresholds when using Roblox. This led to a blurring of the boundary between the user UGC and professional content generation PGC, triggering discussions about democratization of content creation and professional quality assurance.

PGC的引入虽然提升了用户体验的质量，但同时也限制了创作过程的普及性和参与度。因此，探索PGC与UGC之间的平衡，理解它们如何共同塑造数字内容生态，对于平台的长期发展至关重要。

The introduction of PGC, while improving the quality of user experience, also limits the availability and participation of the creative process. Therefore, exploring the balance between PGC and UGC and understanding how they collectively shape the digital content ecology is essential for the long-term development of the platform.

随着移动互联网的增长红利逐渐减弱，传统的产品开发、市场推广和用户增长策略亟需创新。在SaaS领域，"产品驱动增长"模式已被广泛采纳，强调通过产品本身的吸引力和用户体验来实现自然增长。在消费者市场，传统社交软件正面临新兴技术的挑战，如AR、VR和XR等，这些技术正在重新定义用户互动的方式。

In the area of SaaS, the "product-driven growth" model has been widely adopted, emphasizing natural growth through the appeal and user experience of the product itself. In consumer markets, traditional social software is facing the challenge of emerging technologies such as AR, VR, and XR, which are redefining the way users interact.

社交软件需求的快速变化要求平台对年轻用户群体有深刻的洞察力。Z世代和Alpha世代作为数字原住民，对3D内容和沉浸式体验有着天然的需求和偏好。随着Beta世代的崛起，社交媒体平台需要不断创新，以适应不同世代的多样化需求。

The rapid change in social software needs of requires that the platform have a profound insight into young user groups. The Z generation and Alpha generation, as digital First Nations, have a natural need and preference for 3D content and immersion experiences. As the Beta generation rises, social media platforms need to be constantly innovative to accommodate the diversity of different generations.

在2022年上半年资本环境相对谨慎的背景下，BUD公司在短短四个月内连续完成了两轮融资，总额超过五千万美元。投资方包括红杉资本、锴明投资、北极光创投、GGV纪源资本、启明创投、源码资本、云九资本等知名投资机构，以及网易等科技巨头，显示出市场对BUD商业模式和发展潜力的高度认可。

In the context of the relative caution of the capital environment in the first half of 2022, BUD completed two consecutive rounds of financing totalling more than $50 million in just four months. Investors include Redwood capital, Seng Ming investment, Arctic light investment, GGV source capital, innovative capital, well-known investment institutions such as source capital, cloud capital, and cyber-friendly technology giants, demonstrating a high degree of market recognition of BUD business models and development potential.

BUD公司站在元宇宙和AIGC两大科技趋势的交汇点上，但其创始团队的视野超越了单纯的技术追逐。他们关注的是媒介演进的未来形态，探索如何在数字空间中实现更深层次的用户参与和创造性表达。

BUD stands at the crossroads between the two major technological trends in the meta-cosm and AIGC, but the vision of its founding team goes beyond mere technological pursuits. They focus on the future shape of the media evolution and explore how to achieve deeper user participation and creative expression in digital space.

BUD的创始团队成员Risa和Shawn在Snapchat的工作经历，为他们提供了对年轻用户群体和流行文化趋势的深刻理解。Snapchat作为媒介创新的典范，其不断打破传统产品形态，融入创新元素的策略，对BUD的发展理念产生了深远影响。

Risa and Shawn, founding team members of BUD, worked in Snapchat, providing them with a profound understanding of young user groups and popular cultural trends. Snapchat, as a model of media innovation, has a strategy to break traditional product patterns and integrate elements of innovation, with far-reaching implications for BUD's development philosophy.

自2019年成立以来，BUD公司预见到新一代用户对于超越传统2D媒介的3D内容的需求。他们将Z世代和Alpha世代定义为"3D原生一代"，这一代人对3D媒介有着天然的亲和力。BUD致力于开发沉浸式3D空间，这些空间不仅能够融合传统媒体形式，还能够整合虚拟角色、人工智能等前沿技术，为用户提供全新的互动体验。

Since its establishment in 2019, BUD has foreseen the need for a new generation of users to go beyond the 3D content of the traditional 2D medium. They define the Z generation and Alpha generation as the "3D original generation," a generation that has natural affinity to the 3D medium. BUD is committed to developing immersion 3D spaces that can integrate not only traditional media forms, but also cutting-edge technologies such as virtual roles, artificial intelligence, and provide new interactive experiences for users.

在元宇宙和Web 3.0的新时代背景下，3D空间的发展为虚拟角色、人工智能和AIGC等领域开辟了广阔的应用前景，预示着数字内容创作和消费方式的深刻变革。

结语

游戏行业的发展确实令人瞩目，它从简单的像素画面进化到如今令人惊叹的视觉效果，这无疑是技术进步的体现。然而，尽管我们被这些高分辨率的图像和逼真的3D渲染所吸引，但游戏世界与现实世界之间的界限依旧明显。Boss的行为模式化，NPC的对话重复性，以及所谓的"开放世界"的局限性，这些都暴露了游戏设计中的某些固有缺陷。

The evolution of the game industry -- tt-darkmode-bgcollor: #121212" -- from simple pixel images to today's amazing visual effects is certainly a reflection of technological progress. Yet, while we are attracted by these high-resolution images and the impeccable 3Ds, the boundaries between the game world and the real world are still clear. The pattern of Boss' behaviour, the repetitive nature of the NPC dialogue and the limitations of the so-called "open world" reveal some of the inherent flaws in the game design. /span >

生成式AI的出现，确实为游戏行业带来了一股新风。它能够创造出能够进行自然语言交流的NPC，让对话体验更加真实和动态。同时，AI还能帮助构建更加庞大和复杂的3D世界，这听起来就像是游戏设计师们的救星，不是吗？

但是，让我们稍微腹黑一点，思考一下这些行业巨头的动机。英伟达、微软、网易和育碧等公司在AI游戏领域的布局，可能不仅仅是因为他们看到了AI技术的潜力，而是看到了它在商业上的潜力。AI的应用确实提高了游戏的生产力，但更重要的是，它可能改变了游戏行业的商业逻辑，让游戏不再只是单纯的娱乐产品，而是一个可以不断进化和扩展的商业平台。

but let's be a little bit dark and think about the motives of these big players. The layout of Invida, Microsoft, Cyber-File, and Yube in the field of AI games may not be just because they see the potential of AI technology, but because they see its commercial potential. AI applications do improve the productivity of games, but, more importantly, it may change the commercial logic of the game industry, so that games are no longer simply entertainment products, but a business platform that can evolve and expand.

至于玩家的角色转变，这听起来很美好，玩家可以成为虚拟世界的创造者、建设者和参与者。但这种转变也可能带来一些问题。当玩家的创造力被过度依赖，游戏公司可能会减少对原创内容的投资，转而依赖玩家生成的内容。这可能会导致游戏质量的不稳定，甚至可能使游戏设计变得过于依赖算法和玩家反馈，而不是创意和艺术性。

所以，虽然AI为游戏行业带来了巨大的变革和潜力，但我们也应该警惕它可能带来的负面影响，确保游戏设计的核心价值不被商业利益所侵蚀。毕竟，游戏不仅仅是技术和商业的产物，它也是艺术和创意的结晶。#AIGC

So, while AI has brought great change and potential to the game industry, we should also be wary of its possible negative effects and ensure that the core value of game design is not eroded by commercial interests. After all, games are not just the product of technology and commerce; they are also the crystallization of art and creativity. #AIGC