漩涡中的币圈自媒体：炒作项目牟利 1篇稿件收费10万

　　“该来的终于来了。”

& ldquao; finally coming. & rdquao;

　　刘奇是一家币圈自媒体的创始人，上周他听到“风声”，得知自己运营的公众号将被彻底关停。此后，他四处“找关系”，希望能托人“摆平”这件事，但结果证明这些都是徒劳。

Liu Qi, a founder of the media, heard last week & ldquo; wind & rdquao; learned that the public number he was operating would be completely shut down. After that, he went around & & & & rdquao; looking for relationships & & & rdquao; hoping to be trusted & & & & rdquao; tweaking & rdquao; this proved futile.

　　刘奇出身于传统媒体，受过专业的新闻训练，本来并不赞成币圈“割韭菜”的玩法。2018年年初，刘奇注册了一个公众号，准备“把专业媒体理念带入区块链行业”。但入了币圈、链圈没多久，在利益诱惑面前，他的心态就发生了很大的转变。

In early 2018, Liu Qi was registered with a public number to prepare & & & & & & rdquo; to bring professional media ideas into the sector & & rdquo; but it was not long before he entered the circle and the chain, and his mentality changed considerably in the face of interest temptation.

　　“有钱为什么不赚呢？”很多希望为ICO造势的项目不断登门“送钱”，动辄十万八万，而刘奇需要做的仅仅是帮他们发布几条“推广软文”。在收了第一笔钱后，刘奇逐渐开始沦陷，不仅不再避讳为圈钱项目摇旗呐喊，甚至还收钱为雇主充当“打手”。

& & & ldquo; Why not? & & & & & & & & & & & & & & ; & & & & & & & & & & & & & & & & & & & & & & & & & ; & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & ; & & & & & & & & & & & ; & & & & & & & & & & & & & ; & & & & & & & & & & & & & & & & ; & ; ; ; & ; ; & & & ; & & & & & & ; ; & & & ; & & & & ; ; ;, & & & ; ; & &,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,

　　不过，和刘奇一样被封掉账号的一些自媒体人似乎并没有认识到自身行为的危害性。一位当事人表示：“这些钱我们不拿也有别人拿”；另一位当事人发问：“为什么只封我们不封其他号？”；一位大V公开庆幸自己早把“主阵地”从微信转移到了微博；还有一些自媒体人则表示会注册新号、改头换面、从头做起。

However, some media people, like Liu Qi, whose accounts have been closed, do not seem to recognize the dangers of their actions. One party said: & & & & & & & quo; the other party asked: & & & & & & & & & & & & & & & & & & & ; a big V publicly celebrates his early placement of & & & & & & & & quo; moving from micro-mails to microblogs; and others say that he will register a new number, change his face and start from scratch.

　　某被封停账号自媒体人的微信朋友圈

　　此次没有被封掉的一些币圈、链圈自媒体，一边自嘲“不是头部媒体”，一边人人自危、准备调整报道方向。当然，也有自媒体借机营销，打出广告称“（我们）会一直陪着大家”。

This time, there are no closed currency circles and chains from the media, mocking & & ldquo; not head media & & rdquao; while everyone is at risk and ready to change the direction of the story. Of course, there are also media outlets that use the ads as & & ldquao; we will always be with you & & rdquao.

　　有趣的是，币世界还在自己的网站上发布了一条快讯，点名自己的微信公众号已被封停。

Interestingly, the world has also posted a Quick Message on its own website, naming its own micro-message public has been shut down.

　　币世界发快讯称包括自己在内的多个区块链媒体被封停

　　币圈混乱，可见一斑。

The currency circle is chaotic, visible.

　　成立仨月盈利，圈钱套路百出

　　“涉嫌发布ICO和虚拟货币交易炒作信息”，是这次封停的主要原因。

& ldquo; suspected of publishing information about ICO and virtual currency transactions & rdquao; the main reason for this suspension.

　　区块链Truth（ID:chaintruth）查看了上述公众号发布在其他媒体平台的历史内容，发现大量涉及介绍区块链ICO项目的信息，有些平台甚至以介绍“炒币”为主。而且，这些公众号的数据表现都不低。新榜日前发布的“区块链微信影响力排行榜”显示，金色财经网、huobicom、每日币读排名在前50位。

The block chain Truth (ID:chaintruth) looks at the historical content of the above-mentioned public number published on other media platforms and finds a lot of information about the ICO project, some of which are even &ldquao; &rdquao; predominantly. Moreover, the data on these public numbers are not low. & ldquo, published before the new list; & rdquao, which shows that the golden financial network, huobicom, and the daily currency are top 50.

　　一位币圈自媒体的前负责人李欣接受了区块链Truth的采访并表示：币圈自媒体，说是媒体，其实干的是公关、营销的买卖。它们靠为项目发广告、做宣传维持生存。

A former head of the press, Li Xin, gave an interview with Truth on the block chain, saying that it was the media, but that it was public relations, marketing and sales. They survived by advertising and advertising for the project.

　　对项目而言，上交易所至少要花费几百万人民币，其中大约30%会用在媒体宣传上。因为区块链是社群玩法，以传播获取“共识”，所以媒体是至关重要的一环，也是“除了交易所之外‘割韭菜’最狠的一环”。

For the project, it costs at least several million yuan, about 30% of which will be used for media campaigns. Because block chains are community games to spread access to “ consensus & & rdquao; so the media is an essential part of & & & & & & & & & & ldquao; in addition to the exchange; cutting vegetables & rsquao; and the toughest part of & & rdquao;

　　李欣向区块链Truth介绍，有个项目ICO一共花了3000万，其中1500万付给交易所作为“上币费”，800万付给媒体作为“推广费”，剩下的700万元用于举办活动、人员开支，甚至包括项目运营。

Li Xin informed Truth that one project, ICO, had spent a total of 30 million dollars, of which 15 million was paid to the exchange as “ the upper currency & & rdquao; the media as & & & & & rdquao; and the remaining 7 million was spent on organizing events, personnel costs and even project operations.

　　行情好的时候，自媒体对项目方的要价也特别狠：一篇千字左右的稿件动辄收费1.5个比特币（年初约合人民币8万元左右）；甚至有的自媒体开出一篇稿子10万元的价格，其中包含50%的法币，50%的项目方代币。即使如此，还有不少项目方追着上广告。

In good times, the demand for projects from the media is particularly harsh: 1.5 bits of bitcoins (about $80,000 at the beginning of the year) are charged for a text written in thousands of words; and even 100,000 yuan worth of a piece from the media, which contains 50% French and 50% of project tokens. Even so, a number of projects are pursuing advertising.

　　有按单篇收费的，也有按月、按年打包收费的，价格从几万元到几十万元不等。行情好的时候，一个区块链自媒体成立3个月就能实现盈利，比项目上交易所圈钱的速度都快。

There is a single charge, and there is a monthly, annual charge, ranging from tens of thousands of dollars to hundreds of thousands of dollars. A block chain can be profitable three months from the start of the media, faster than the exchange money on the project.

　　图片来源网络

　　对炒币用户而言，夸大、虚假的媒体宣传会影响他们的投资判断。和科技媒体主要面向行业读者不一样的是，区块链媒体主要面向散户，因为这里有二级市场。所以，大部分自媒体的出发点不是传播区块链知识，而是想法设法获得散户的信任，并靠项目方完成变现。

Unlike technological media, which are mostly aimed at industry audiences, there is a secondary market. Much of the point of departure for media outlets is not to disseminate block chain knowledge, but rather to try to gain the trust of the diaspora and rely on the project to realize it.

　　“自媒体是利益链中的一环，谁也无法超脱。”他说。

& ldquao; self-media is a link in the chain of interests and no one can escape. & rdquao; he says.

　　“寻找中国创客”曾在《起底币圈自媒体：借“私募”之名推ICO、收费荐币诱导投资人》一文对蜂拥出现的区块链媒体乱象进行报道。文章称：区块链自媒体的另外一种赚钱方式，就是建立代投群，以“私募”、“代投”的名义组织投资者参与ICO。

& & ldquo; Looking for China's Founder & rdquo; ex-posting from the Media: Borrowing & & ldquo; Privateizing & rdquo; Promising ICO, Motivator of Fees, Incitement of Investors. The article says that the other way to earn money from the media is to create subprime investment groups to & ldquo; & & rdquao; & & & & & rdquao; and organize investors to participate in ICO on behalf of & rdquao.

　　此前，一个名叫“小羽漫谈区块链”的公众号曾经组织过代投群，推荐了一个名为“LIM”的ICO项目。代投结束后，群主突然解散了微信群，并注销了微信公众号，“从人间蒸发了。”有人计算，这次代投使投资者损失总计超过千万元。

Prior to that, one named & ldquo; &rdquao; &rdquao; &ldquao; &ldquao; &ldquao; &LIM&rdquao; & ICO project. After the &ldquao, & & & LIM& & & & & & & & & & & & & & & & & & & & & ; & ; & & & & & & ; & & & & & & ; & & & & & & & & & & & & & & & & & ; & & & & & & & & & & & & & & ;, & &, & & & & &, & & & &, & &,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,

　　币圈圈钱，套路百出。

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