芥末圈：“知识付费”面具下的币圈割韭菜大本营

文 | 比萨

Brunei Pizza

从微信到Telegram，再到知识星球，币圈社群一路迁徙。

From micro-mail to Telegram, to the knowledge planet, the currency community moves all the way.

如今，一个名为“芥末圈”的付费社群平台悄然崛起，成为许多币圈KOL与投资者的新聚集地。

Today, a pay-as-you-go platform, known as the Mustard Circle, rises quietly to become a new confluence of many currency circles, KOL, and investors.

它也是项目方收割韭菜的大本营之一。荐币、喊单、行情预测，成为了芥末圈圈子的标配。

It is also one of the main camps where the project harvests vegetables.

圈主与模式币、资金盘合作，通过释放小道消息，为项目方培养韭菜。

The ring owners cooperate with the model currency and the fund board in order to produce vegetables for the project participants through the release of small messages.

而圈子内的用户，也企图靠小道消息提前入场，收割晚入场的玩家。

Users in the circle, on the other hand, have attempted to enter early and harvest late-coming players with small messages.

圈主和用户一边相互寄生，一边相互收割。

The owners and users of the circle send each other and harvest each other.

一个魔幻的区块链世界就在眼前……

A magical chain of blocks is right in front of us.

01?走红

♪ 01? ♪ b ♪ red ♪ ♪ b' red ♪ ♪ b' red ♪

2018年年中，知识付费社区“芥末圈”，开始在币圈流行。

In mid-2018, the knowledge-paying community, the mustard ring, began to be popular in the currency ring.

它与外界熟知的“知识星球”（原名“小密圈”）类似，都是知识付费社区。用户可以在上面建立圈子，并向粉丝收取入会费。因此，芥末圈也被称为“币圈小密圈”。

It is similar to what is known as the “Knowledge Planet” (formerly known as the “Little Circle”) and is a knowledge-paying community. Users can build circles and collect membership fees from fans.

“芥末圈定位高品质区块链交流社区。”其旧版本介绍如是说。

“The mustard ring locates a high-quality block chain communication community.” The old version describes this.

一本区块链注册芥末圈后发现，芥末圈APP“发现”页向用户推荐的，全是与炒币相关的圈子。

After registering mustard rings in a block chain, it was found that the APP " Discovery " page of the mustard ring was recommended to users and that all the circles were related to the currency.

以“大户区块链VIP学院”为例，其简介为“大户区块链日记，原币圈第一大收费圈668社区”。

Take the example of the “Grand Household Block Chain VIP College”, which is described as the “Grand Household Block Serial Diaries, the first-largest toll ring in the original currency community of 668 communities”.

截至目前，这个圈子共有2053个用户，入圈费用为1600元/季，换算成年费，是6400元/年。

To date, there are 2,053 users in the circle at a cost of $1600 per quarter and $6,400 per year for conversion to adulthood.

而芥末圈的商业模式也十分简单：对入圈费用抽成5%。这意味着，仅“大户区块链VIP学院”一个圈子，一年就可以为芥末圈带来65万元收入。

And the business model for mustard rings is simple: it costs 5% of the entrance costs. This means that just one circle of the Great Household Blocks Chain VIP College can generate $650,000 a year in revenue for mustard rings.

芥末圈在币圈的崛起，并非偶然。

It's no accident that mustard rings rise in the currency circles.

“芥末圈是在去年3月后火起来的。”币圈玩家陈生表示，最大的外因，是知识星球对炒币圈子的封杀。

"The mustard ring was set on fire after March last year." The biggest external factor, Chen Sheng, said, was the closure of the currency ring by the knowledge planet.

“芥末圈崛起之前，知识星球一直是币圈大V割韭菜的重灾区。易理华、数字货币趋势狂人，都靠知识星球割了不少韭菜。”陈生说。

"Before the mustard ring rises, the knowledge planet has been a major disaster for the big V-cutter. Elihua, the digital-currency-treat-treat maniacs, have cut a lot of pickles from the knowledge planet."

2018年2月，易理华离开硬币资本后不久，创办了知识星球圈子——“杰克船长”。

In February 2018, shortly after he left the capital of the coin, Irihua founded a circle of knowledge planets, “Captain Jack”.

在极短的时间内，“杰克船长”有超过3000人加入，入群费上午300元，中午变成500元，傍晚则是888元，最后一路飙升至2888元。

In a very short period of time, “Captain Jack” joined more than 3,000 people. The grouping fee was $300 a.m., $500 a.m., $888 a.m., and the final road jumped to $2888 a.m.

一天之内，易理华凭借知识星球，获得了超过400万元入会费。

In one day, Ilix received over $4 million in membership dues on the knowledge planet.

他在“杰克船长”里喊单数字货币，不幸的是，其喊单币种却跌多涨少。感觉上当的知识星球用户，开始维权。

He shouted single-digit currency in "Captain Jack," and unfortunately, it fell and fell. Feels like a good user of the knowledge planet, starting to claim power.

至今，在知识星球上搜索“杰克船长”，仍可看到许多与维权相关的帖子。

To date, the search for “Captain Jack” on the knowledge planet has been marked by a number of rights-related posts.

不只数字货币，当时在知识星球上，代投、私募的喊单行为也不少，也引发了纠纷。

More than a digital currency, on the knowledge planet, there was also a great deal of surrogate, self-motivated campaigning and controversy.

最终，知识星球发布公告称，为净化社区环境，将对涉及数字货币交易、代投和私募的圈子进行专项整治。

In the end, the knowledge planet issued an announcement stating that, in order to cleanse the community environment, the circles involved in digital currency transactions, sub-investments and private solicitations would be specifically regulated.

“芥末圈崛起，要感谢易理华。”知识星球用户张楚说。

"The mustard ring rises, thanks to Ilix." The user of the knowledge planet said it.

取代知识星球在币圈的地位后，芥末圈成为了收割币圈韭菜的新集中营。

After replacing the world of knowledge as a currency ring, the mustard ring became the new concentration camp for the harvest of the coin ring.

02?玩法

{\cHFFFFFF}{\cH00FFFF} Game {\cH00FFFF}

“在芥末圈，币圈的圈子主要分为两类，一类是‘行情喊单’，一类是‘荐币’。”芥末圈圈主陈浩然对一本区块链表示。

“In the mustard ring, the circle of the currency is divided into two main categories, namely, the `line call list' and the `bill caller'.” The mustard circle is expressed by Chen Hao to a block chain.

所谓行情喊单，即圈主根据币价走势进行“分析预测”，为粉丝提供投资建议。

The so-called gestures, whereby the ring owners “analyse forecasts” based on currency price trends, provide investment advice to fans.

芥末圈APP首页推荐的“大侠区块链研究院”，就是这种。目前，这个圈子拥有1947个用户，收费1588元/季。

The first page of the Mustard Circle's APP recommends the Great Block Chain Institute. At present, the Circle has 1947 users at a cost of $1.588 per season.

“微信公众号和微博，是它们为芥末圈导流的主渠道。”陈浩然表示。

“Wet trust publics and Weibo are the main channels through which they conduct mustard circles.” Chen Hao stated.

“大侠区块链研究院”的微信公众号，几乎每天都会推送行情分析，并留下芥末圈二维码，将用户引流至芥末圈。

The Visible Publicity of the Great Man's Block Chain Institute, which is almost daily used to carry an analysis of the situation, leaves a mustard ring with a 2-dimensional code that leads the user to the mustard ring.

这类圈子的圈主，大多是数字货币行情分析师，靠用户的入会费和交易所佣金赚钱。

The owners of such circles, mostly digital currency analysts, depend on the user's entry fees and exchange commission.

“在币圈，分析师大多与交易所有合作：分析师给交易所带单，获得交易返佣。”陈浩然表示，“佣金一般是用户交易手续费的30%-50%”。

“In the currency circle, analysts mostly cooperate with all transactions: analysts bring orders to the exchange and get the transaction back to work.” Chen Ho said that “commissions are generally between 30 and 50 per cent of user transaction fees”.

尽管分析师的预测有真有假，但大多数分析师并不靠“割韭菜”赚钱。芥末圈收割韭菜的主阵地，是“荐币”圈子。

>b> Despite the false predictions of analysts, most analysts do not make money by “creaking vegetables”. The main position where mustard rings are harvested is the “bidding” circle.

这类圈子的圈主，大多会与“模式币”、资金盘合作，通过释放小道消息，为项目方培养韭菜，最终完成收割。

The owners of such circles, most of them in partnership with the Model Currency, the Funds Pool, are able to produce vegetables for the project participants through the release of small messages and the final harvest.

在芥末圈，“三哥社区联盟”是一个典型的荐币圈子，入群费为299元/月。它在知识星球也有社群，入群费为999元/年。

In the mustard ring, the Sankoh Community Alliance is a typical tender ring with a fee of 299 yuan/month. It also has a community on a knowledge planet with a fee of 999 yuan/year.

“‘三哥’的知识星球和圈子极为活跃，有2300多个用户，其中大部分是资金盘玩家。”陈浩然称。

“The knowledge planet and circle of the Three Brothers are extremely active, with more than 2,300 users, most of whom are financial board players.” Chen is widely known.

在“三哥”的知识星球与芥末圈上，圈主推荐的，几乎全部是模式币和资金盘。而推荐语一般是：“XX币即将上模式，我们最早埋伏。”

On the Sankok's knowledge planet and mustard rings, the ring owners recommend almost all of them as model money and funds. And generally, they say, "The XX coins are about to come up, and we're the first to ambush."

“三哥”芥末圈“大师看币”截图

The Third Brother mustard ring. The Master's Watching the Currency.

“这类圈子的圈主，会接各种传销、资金盘项目的合作，帮项目方喊单，一起收割圈子内的用户。”陈浩然称，“与此同时，也有圈子内的用户，企图利用这些小道消息，提前入场，并收割后来者。”

“The owners of such circles will take on a variety of marketing, fund-plate projects, and help the project side to call out a list of users in the circle together.” Chen went on to say, “At the same time, there are users in the circle who try to take advantage of these little messages, get in early, and harvest the latecomers.”

荐币类芥末圈，最终引发了一场各方互相收割的游戏。受伤最惨的，永远是最贪婪的散户。

The tender mustard ring finally gave rise to a game of mutual harvest. The worst wound was always the most greedy scattered house.

今年5月起，“三哥”在知识星球和芥末圈开始重点推荐一个名为“EGT”的新币。“三哥”称，EGT将效仿贝尔链模式，号召圈内用户入场。就在EGT上线火币交易所的前一天，“三哥”还在为其摇旗呐喊。

Starting in May this year, Sankoh began to highlight a new currency called “EGT” on the knowledge planet and mustard ring. According to Sankoh, EGT will follow the Bell chain model and call on insiders.

但上线之后，EGT的价格一路走低，目前已接近归零。

But when it got online, EGT prices went down all the way and are now close to zero.

EGT币价走势图

Performance chart of the EGT currency

最终，“三哥”圈子内的用户，都成为了项目方的韭菜。

In the end, the users in the Third Brother's circle became the project side's pickles.

而这样的行为，已经涉嫌违法。

Such acts are already suspected of violating the law.

“在中国的法律下，借炒币收取人头费、发展下线的，涉嫌组织、领导传销活动罪。”律师张帆告诉一本区块链。

. “A person who, under the laws of China, collects head charges and develops a line of money, is suspected of organizing or leading a distribution campaign.” Counsel's sails told a block chain.

03?操盘手

"03?" "b," "b" and "b" and "b" and "b" and "b" and "b" and "b" and "b" and "b" and "b" and a "b" and a "b" and a "b" and a "b" and a "b" and a "b" and a "b" and a "b" and a "b" and a "b" and a "b" and a "b"

横行币圈的芥末圈，到底有什么来头？

What's the name of the mustard ring that walks through the currency?

在2018年12月接受猎云网采访时，芥末圈CEO郭佳传表示，芥末圈早年曾对接多个直播平台，主营业务是为视频主播提供粉丝管理工具。

During an interview with Cloud Hunt in December 2018, the CEO Guo Jia legend stated that the mustard ring had been connected to a number of live platforms in the early years and that the main camp operation was a fan management tool for video anchors.

“其实就是帮主播建立‘私密群’，让主播给核心用户‘发福利’。”一位芥末圈用户对一本区块链表示。

"In fact, it's a `principal group' for the anchor to set up a `beneficent' for the core user." A mustard loop user said to a block chain.

他提供的一份芥末圈早期宣传视频显示，芥末圈不仅暗示主播可借助该工具“发福利”，更是将自己的产品定位于“主播与粉丝的专属私密基地”。

An early promotional video provided by him showed that the mustard ring not only implied that the main broadcaster could “benevolence” through the tool, but also positioned its products at the “private base of the main broadcaster and fans”.

芥末圈转型前的宣传资料

Pre-war information on mustard rings

显然，芥末圈的“擦边球”打法在直播圈并未成功。

It is clear that the mustard ring's rubbing ball was not successful in the live loop.

2017年，比特币价格大涨，币圈崛起，芥末圈随即转型，进军区块链。

In 2017, the price of Bitcoin rose, the ring rose, and the mustard ring was transformed into a chain of military blocks.

“当时，芥末圈用户数量已突破200万，其中付费用户为20万+，付费圈子数为5K+。在领域方面，80%的圈子都是区块链相关圈子。”郭佳传在接受猎云网采访时表示。

“At that time, the number of mustard loop users was over 2 million, of which 200,000 were paid + and 5K + were paid. In the field, 80% of the loops were related to the chain of blocks.” Guo Jia reported in an interview with the cloud hunting network.

很快，芥末圈便获得了币圈的垂青。

> > > > > > > > > > > > >. > > > > >.

工商资料显示，芥末圈的运营主体公司——深圳云介信息科技有限公司，于2018年9月获得融资，投资方为杭州科达耘智投资合伙企业与自然人方旭初，双方各持股5%。

According to business data, the company operating the mustard ring, Shenzhen Yunsuke Information Technology Ltd., was financed in September 2018, with an investment of 5 per cent in shares between the Koda Investment Partnership and natural persons in Hangzhou.

公开资料显示，科达耘智是上市公司科达股份与数贝投资、嘉楠耘智共同设立的企业。嘉楠耘智联席董事长孔剑平也持有该公司14.5%的股份。

According to public sources, Koda Ji is a joint venture of the listed company Koda, which invests in Kibaki, KAPAN.

而芥末圈的另一位投资人方旭初，也是一位“币圈大佬”。

And yet another investor in the mustard ring is also a "big fan".

在币圈，方旭初的名字略显陌生。但他的另一个名字——“虫哥”，则无人不知。

In the currency ring, Fang Xuan's name is a little strange, but his other name, Bugster, is not unknown to anyone.

虫哥是国内最早期的比特币矿工之一，并在2013年创立了中国最早的比特币媒体之一——壹比特。

Worm was one of the country's earliest bitcoin miners and in 2013 created one of China's first bitcoin media — a bitcoin.

2018年，他在币圈名声大噪。他曾高调投资玉红的XMX项目，并开始为自己的爱思社群摇旗呐喊。

In 2018, he was famous in the currency circles. He invested heavily in the jade XMX project and began to cry for his own love community.

虫哥称，爱思社群成立于2013年，由多位币圈早期玩家联合创立。随后，爱思社群演变成了500人的微信群形态。虫哥甚至以此发行了爱思令牌，作为入群凭证。后者一度被炒至上百万元，引发外界热议。

Bro Worm said that the Aeth community was founded in 2013 by a coalition of early players in several currency circles. Subsequently, the Aeth community evolved into a microscopic form of 500 people.

有了知名矿机厂商和币圈大佬的加持，芥末圈的崛起不难预测。

The rise of mustard rings is not difficult to predict with the holding of well-known miners and large currency circles.

也许，在这些行业巨头与“币圈大佬”看来，芥末圈这个收割散户的绝佳工具，不失为一个优质投资标的。

Perhaps, in the eyes of these industry giants and the Money Circle, mustard rings are an excellent tool for the harvesters. is a good investment indicator. >

然而，靠币圈流量崛起，也终将被币圈反噬。

However, the rise of the currency circle will eventually be reversed.

在一个相互收割的世界里，没有人是无辜的。

In a world of mutual harvests, no one is innocent.

在充斥着镰刀、韭菜的江湖，韭菜终有一天被收割殆尽，而镰刀们，也将迎来自己的命运。

At the end of the day, the pickles will be cut to pieces in rivers full of sickle and scavengers, and the sicklemen will also come to their fate.