编者按：本文来自微信公众号深燃（shenrancaijing），作者王敏，创业邦经授权转载。
Editor by: This document is from the Weibo Public No. Deep Burning (shenrancaijing) , author Wang Min, reproduced under the authority of the State of Enterprise.
这年头，走路、跑步还能赚钱？
How can you make money walking and running these days?
最近大火的Web3链游STEPN，就是喊着这个口号出圈的。
The recent fire in the Web3 chain of STEPN is a cry out of the ring.
简单说，这是一款基于公共区块链平台Solana链的“Move to Earn（边走边赚）”游戏。用户注册、购买运动鞋NFT后，就可以靠跑步运动赚钱，赚多赚少，与是否坚持运动、NFT运动鞋的等级、属性、数量等因素相关。
Simply put, it is a "Move to Earn" game based on the public block chain platform Solana. Users register and buy sports shoes, and they can make money by running, making less and more money, depending on whether or not they insist on sports, the class of NFT sports shoes, their properties, numbers, etc.
想赚就要跑步，想跑步先要买鞋。4月2日晚间，在这款游戏中购买一双入门级NFT运动鞋，地板价为8.4 SOL币（Solana生态的代币），折合人民币约7500元左右。NFT运动鞋的地板价，会随着SOL币的涨跌有所变化。有玩家表示，入门级NFT运动鞋折算成人民币的价格，基本处于一个相对稳定的区间中。
In the evening of April 2, you buy a pair of entry-level NFT sneakers at a floor price of 8.4 SOL, which corresponds to around 7,500 yuan. The floor price of NFT sneakers will change with the SOL. Some players say that entry-level NFT shoes are converted into RMB prices and are basically in a relatively stable zone.
这么贵的一双鞋，把许多普通用户挡在门外。但因为有钱赚，曾经加密圈子的资深玩家和跑步健身爱好者们，纷纷涌入STEPN。为了“跑赚”，甚至有人不顾恶劣天气，就算暴雨、大雪天也每天坚持跑步。至于收益，有入场较早的高阶玩家对深燃表示，自己4月初在STEPN中每天的收益能达到1000美金左右。不过，收益能持续多久，还不好说。
Such expensive pairs of shoes keep a lot of ordinary users out of the door. But for money, senior players who used to encrypt the circle and sports jockeys rush into STEPN. In order to “run for money” and even ignore bad weather, some people keep running every day, even in heavy rain and snow. As for the benefits, early entry high players say they can earn around $1,000 a day in STEPN at the beginning of April. However, it is not easy to say how long the returns last.
继元宇宙概念大火后，Web3.0又成了新一轮吸引眼球的概念。与Web1.0时代只能读信息，2.0可读、可写信息相比，Web3.0除了可读、可写之外，核心是实现去中心化，将数据所有权归还给用户本身。它的概念对于大众来说还很陌生，但在一些VC、从业者眼中，意味着“下一个时代”，早已成了香饽饽。
Web3.0 became a new round of eye attractions, after the meta-cosm of the concept. Compared to Web1.0, where information can only be readable and written, Web3.0 is, in addition to readable and writeable, centred on decentralizing and returning ownership of the data to the users themselves. The concept is still unknown to the public, but in the eyes of some VCs, practitioners, it means “the next era” long ago.
STEPN也跟着走上了风口。自2021年12月底上线公测版以来，它一度在澳洲、日本等全球多地应用市场名列前茅，据官网显示，其Twitter官方账号自2021年9月入驻6个月时间，关注者已超16万人。
STEPN has followed. Since its launch in December 2021, it has been at the forefront of many markets around the world, such as Australia and Japan, where, according to the official network, its official Twitter account has been in place for over 160,000 people for six months since September 2021.
玩家群中，流传着STEPN创始人Jerry Huang曾在对外分享中提到的信息，STEPN日活用户已经超过了10万人，日交易量已经超过了Axie Infinity。后者是另一款大火的“Play to Earn（边玩边赚）”链游，自2018年1月入驻Twitter至今，4年时间粉丝数量增长至92万。
Among the players, Jerry Huang, the founder of STEPN, who shared the information mentioned abroad, has over 100,000 live users of STEPN and more than Axie Infinity. The latter is the “Play to Earn” chain of fire, which has grown to 920,000 fans in four years since January 2018.
有观点认为，STEPN让Web3在现实生活中有了可以落地的场景，正在推动Web3.0走向大众化。但毕竟Web3还只是一个微小萌芽，每位蠢蠢欲动、准备入场的玩家难免怀疑，这个被称为“翻版趣步”的STEPN究竟靠不靠谱？是真赚钱，还是割韭菜？
It is argued that STEPN has given Web3 a liveable scene and is pushing Web3.0 toward popularization. But, after all, Web3 is just a tiny bud, and every dumb-ass player ready to enter the field is in doubt.
“在STEPN，真能‘边走边赚’吗？”Bilion一开始了解到这个项目时就心生怀疑。作为从2014年开始关注比特币的资深币圈人士，他在去年STEPN上线早期阶段时，就开始关注了解STEPN的经济系统。
“In STEPN, is it really possible to ‘go and earn?’” Bilion was suspicious when he first learned about the project. As a senior banker who focused on Bitcoin since 2014, he began to focus on STEPN’s economic system in the early stages of getting online last year.
在STEPN中，用户必须要有运动鞋NFT。运动鞋NFT分为Walker走路鞋、Jogger慢跑鞋、Runner跑步鞋、Trainer全能鞋，对应着运动时不同的配速，比如Walker的时速限制是1-6km/h。同时，按稀有程度，也分为灰色、绿色、蓝色、紫色、橙色等不同级别。紫鞋和橙鞋目前官方还没有放开。鞋子的属性还分效率、舒适、耐用、幸运几个维度。
In STEPN, users must have sneakers NFTs. The sneakers are divided into Walker walkers, Jogger jogging shoes, Runner jogging shoes, Trainer's all-powered shoes, corresponding to different speeds of mobility, such as Walker's speed limit of 1-6 km/h. In rare degrees, they are divided into grey, green, blue, purple, orange levels.
截至4月2日，灰鞋的地板价为7500元左右。STEPN中目前市场上NFT运动鞋的最高定价为10000 SOL币，折合人民币超800万元。而据Bilion观察，Jogger绿鞋在2月初就已经达到2万多元。而且3月时曾有NFT运动鞋以999 SOL币的价格成交，在当时折合人民币超60万元。
As of April 2, the floor price for the
STEPN中交易鞋子的市场
The market for shoes in STEPN.
图源 / STEPN
Figure Source / STEPN
有用户在社交平台称，被昂贵的鞋子，挡在了圈外。不少玩家已经算起了经济账，有玩家测评后表示，玩家即便是买最便宜的鞋子“跑赚”，回本周期也要30天到45天左右。
Some users on social platforms claim that expensive shoes are held out of the circle. A number of players have already counted the money, and some of the players have assessed that even the cheapest shoes that players buy "run for money" will take 30 to 45 days to return to the cycle.
值得注意的是，有了运动鞋NFT后，玩家每天能赚取的GST也是有限额的。因为玩家每天的运动时间受能量限制（以每6小时25%的速度恢复）。
It is worth noting that, with sneakers NFT, players can earn a limited number of GSTs every day because of the energy constraints (recovering at 25% per six hours).
用户想多赚钱，主要通过两种方式：升级鞋子，以获得更多代币GST（游戏代币，无限供应）/GMT（治理代币，上限为60亿个，高阶玩家才能获得）；或是将自己的鞋子或鞋盒投入市场进行售卖获得SOL币，进行变现。两双相同的鞋子，可以Mint（合成）出新的鞋子。STEPN会按照市场交易量的一定比例，收为公司收入。
Users want to make more money, either by upgrading their shoes to obtain more token GST (game token, unlimited supply)/GMT (governance token, capped at 6 billion, for high-level players); or by selling their shoes or shoeboxes on the market to obtain SOL coins and cashing them. Two identical pairs of shoes can produce new shoes at Mint. STEPN will receive the company’s revenues in proportion to the volume of market transactions.
要想改变鞋子属性，可以购买宝石。而要合成、升级鞋子，以及升级宝石，都需要消耗GST。也就是说，STEPN有产出机制，也有消耗机制。但能赚多少GST，总的来说，和能量值、跑步速度，以及运动鞋类型、属性、等级，宝石种类、数量等诸多因素相关。
If you want to change shoe properties, you can buy gems. If you want to synthesize, upgrade shoes, and upgrade stones, you need to consume GST. That is, STEPN has an output mechanism and a consumption mechanism . But how much GST can be earned, in general, is related to energy values, running speed, as well as the type of sneakers, properties, grade, type of gems, quantity, etc.
Bilion在观望了一个月后，还是决定下场试试。2月5日，他花了人民币大概6000元，入手了第一双灰鞋，三天后又购入了一双绿鞋，这之后就不断“加仓”，每天坚持“边走边赚”，买鞋、鞋生鞋、卖鞋。
After a month of sightseeing, Bilion decided to try again. On February 5, he spent around $6,000 on his first pair of ash shoes, and three days later he bought another pair of green shoes, after which he kept “siloting” and insisted that he “go and earn”, buy shoes, raw shoes, and sell shoes every day.
运动状态下的STEPN界面
STEPN interface in motion
图源 / STEPN
Figure Source / STEPN
不少人抱着“投资”的心态进入，但在游戏体系的设定下，成为了“运动狂”。自己慢慢“上瘾”之后，Bilion还帮家人开通了账号。他告诉深燃，对STEPN的家庭总投资已经达到了三十多万，家庭鞋子总量有70多双，每天的运动收入换算成人民币，有大概1.5万。
A lot of people enter with an “investment” mentality, but under the game system, they become “motion freaks”. After a slow “addiction” of their own, Bilion opened the family account. He told them that the strong's total investment in the STEPN family had reached more than 300,000, that the family had more than 70 pairs of shoes, and that the daily sports income had been converted into RMB, about 15,000.
用户跑步之后打卡
The user hits a card after running.
图源 / 受访者供图
Figure Source / Interviewee's Source
“代价”是，他每天都要出去运动，而且要坚持到账号能量消耗完的限额时间，即便是日常工作很忙，也要挤压睡觉时间做这些事情。而在此前，他虽然也有慢跑的习惯，但经常是三天打鱼两天晒网坚持不下来。现如今，就连为了定期给鞋子升级，他都专门定了几个闹钟，不浪费一点时间。
“The price” is that he has to go out every day to exercise, and to stick to the limit of the amount of time he spends on account energy, squeezing his sleep time, even if his daily work is busy. And before that, although he has a habit of jogging, he can’t keep up with three days of fishing.
澳洲的Gino也是因为STEPN，成了“运动狂”。今年2月底，她在朋友推荐下注册了STEPN，最开始买了一双绿鞋、两双灰鞋，后期又陆续买入新鞋，总投入近10万元人民币。
Gino in Australia also became a sports maniac because of STEPN. At the end of February this year, she registered STEPN on the advice of her friends, first buying one pair of green shoes, two pairs of grey shoes and later buying new ones, with a total investment of nearly RMB 100,000.
Gino通过“鞋生鞋”卖出的鞋子已经不计其数。随着个人账号慢慢升级，她一天能运动1个小时，收入每天已经达到200 GST左右，在3月上旬时相当于600美金。
Gino sells a lot of shoes through “shoes.” As her personal accounts are slowly upgraded, she can move for an hour a day and earns about 200 GSTs a day, equivalent to $600 in the early part of March.
STEPN玩家冒雨运动
STEPN Player Raining Campaign
图源 / 受访者供图
Figure Source / Interviewee's Source
“一天不走路，就少赚600美金，能不去跑嘛。”上个月，Gino所在地区大暴雨连续14天，但为了“边走边赚”，她也没有中断运动，专门买了雨衣，每天穿着雨衣出去慢走1小时。
"It's 600 dollars less if you don't walk a day, you can't run." Last month, Gino was in the area for 14 consecutive days, but she didn't stop, bought raincoats and went out for an hour in raincoats.
到3月底时，STEPN有限供应的治理货币GMT在世界级区块链交易平台币安上线后，GMT迎来一波上涨。Gino便先卖掉了一部分GMT，收回了成本。
By the end of March, the limited supply of STEPN's governing currency, GMT, was on the rise when the world-class block chain trading platform was installed. Gino sold a portion of the GMT and recovered the cost.
在STEPN中收益最大化的方式，已经被摸索出来了。在一些STEPN社群中，有人专门制作了计算回本周期的小程序助手，单灰、三灰、一绿二灰、一绿八灰被视为是新人入场能收益最大化的组合方式。玩家们也会在群里晒着自己的收益，有拥有14双灰鞋、1双绿鞋的打金者（靠游戏赚钱的人）声称，已经实现了日入3000元，而半个月前还只能日入800元。
In some STEPN communities, has created small program assistants to calculate the cycle, and is seen as a combination of 玩家测算回本周期的小程序 A small program for players to measure back to the current cycle 有利益的地方，往往也容易滋生乱象。没有时间跑步的“投机者”，请起了“代跑”。甚至有大户入场，开了STEPN“跑赚”的工作室，雇佣大学生或是跑步爱好者完成每天的运动额。 Where there are benefits, they tend to breed chaos. “Speculators” who don’t have time to run, invite themselves to run. Even large households come in, run-for-work studios in STEPN, hire college students or jockeys to do their daily sports. 疯狂入场的人知道，一个项目早期阶段或许还有红利，比较容易赚钱。但他们也在讨论，STEPN有未来吗？是会在进入稳定期后收益效率逐步降低，还是会直接砸手里？ Those who went crazy knew that there might be dividends in the early stages of a project, and that it would be easier to make money. They were also discussing whether STEPN would have a future. Will it be less efficient after a stabilization period, or will it just hit it? 但至少在当下，他们的心态是，能赚一天是一天。“只要一购买运动鞋NFT，真金白银的投入，心态就会发生变化，会时刻关注自己的财富有没有缩水。” But at least at the moment, their mindset is that it's a day to make a living. "As soon as you buy the sneakers NFT, the input of real silver will change your mindset and you'll always be concerned about whether your wealth has shrunk." 被追捧的STEPN，让Web3.0的从业者、玩家们有了新鲜感。但其实在STEPN之前、之后都有类似的产品出现。 The popular STEPN gives new sense to the WEB 3.0 practitioners and players, but it's a similar product before and after STEPN. 另一款以“Play to Earn（边玩边赚）”模式为主的区块链游戏Axie Infinity在去年就火过一轮，一度在菲律宾、印度、巴西等国家倍受欢迎，成了许多人玩游戏赚钱的方式。有报道称，一位玩家在2021年7月时全身心投入Axie Infinity，一个月收入达1170美元。而到Axie Infinity这个游戏，在7月30日时，单日收入达4000万美元，是同时期《王者荣耀》iOS端日均收入的4倍。 Another block-chain game, based on the Play to Earn model, Axie Infinity, which was popular in countries like the Philippines, India, and Brazil last year, became a way for many people to make money by playing games. It was reported that in July 2021, a player devoted his whole body and soul to Axie Infinity, earning $1170 a month. By July 30, the Axie Infinity game received $40 million a single day, four times the average daily income of the same edition of King's Glory iOS. 而后来出现的STEPN，某种意义上算是Axie Infinity的跟风者之一。根据公开信息，STEPN是一家澳大利亚链上游戏开发商，两位创始人Jerry Huang和Yawn Rong均为华人，前者在2008年就进入了游戏圈。Yawn在接受采访时曾提到，团队是看到Axie Infinity后才开始思考新的方向，这才有了STEPN。 Later on, STEPN was, in a sense, one of Axie Infinity’s followers. According to public information, STEPN was an Australian chain game developer, and two of its founders, Jerry Huang and Yawn Rong, both Chinese, entered the game circle in 2008. In an interview, Yawn mentioned that the team began thinking about new directions only after they saw Axie Infinity, which led to STEPN. 但在STEPN创造的“Move to Earn”模式走红后，模仿者也相继出现。诸如“Learn to Earn（边学边赚）”模式的“Let Me Speak”，新加坡还出现了要让睡觉就能赚钱的“Sleep to Earn”项目。只不过，这两个项目比STEPN还不成熟。 But after the “Move to Earn” model created by STEPN was red, the imitators appeared. The “Learn to Earn” model, like “Let Me Speak”, also saw a “Sleep to Earn” project to make money by making sleep. 就如同Web2.0阶段，网赚模式曾是互联网企业抢夺用户的入口，走路赚钱、看视频赚钱、睡觉赚钱等类型的平台接连涌现，这些模式在Web3.0时代也或将出现新的形态。“目前Web3还处于早期的建设阶段，理论上可以把很多Web2的东西重做一遍 ”，Web3.0领域从业者岛主对深燃表示。 As in the Web 2.0 phase, the net-earning model, which used to be an Internet-based enterprise that seized users’ entrances, walked for money, watched videos for money, slept for money, etc., may have taken on new forms in the Web 3.0 era. “Web3 is still in the early stages of construction, and it is theoretically possible to repeat many of the Web2 items, and the owners of Web3.0 have expressed deep fire. 不过，Axie Infinity的无数个仿盘都已经倒下，STEPN能在“边玩边赚”的链游中脱颖而出，被认为创新在于，“边走边赚”和真实世界结合，在赚钱的基础上，还强调“社交属性”，用户可以和真实世界的朋友一起“跑赚”，运动打卡还可分享到社交平台。 However, the numerous copies of Axie Infinity have fallen, STEPN has been able to emerge from the “profit-by-play” chain, and 岛主分析称，“以往的区块链游戏，大多设定为虚拟世界、是架空现实的。这些游戏本质上是把DeFi（去中心化金融）游戏化，或者把老游戏链改一下。而现在‘边走边赚’的模式突破了游戏的限制，让用户能够在日常生活中实际落地这个应用。” The island master analyses that, "The past block chain games, most of which were set as virtual worlds, are empty realities. They are essentially games that play DeFi (decentralized finance) or change the old game chain. Now, the ‘go-by-go’ pattern breaks the game’s limits, allowing users to actually land on the ground in their daily lives." Gino把STEPN和Web2.0时代的游戏如《梦幻西游》以及链游Axie Infinity进行对比，她认为，STEPN的操作更加便捷，而且可以让自己摆脱电脑，以一种健康的生活方式边走边赚。Bilion也提到，“这款游戏本身健身锻炼的属性，也对我个人的现实生活产生了改变。” Gino compares the games of the STEPN with the Web 2.0 era, such as Dreams and Axie Infinity, and believes that STEPN operates more easily and allows itself to move away from computers and to make money in a healthy way of life. Billion also says, "The nature of the game itself as a gymnastics has also changed my personal reality." 但STEPN这一Web3.0新产品，也因为“走路赚钱”的模式，被质疑是否是披着区块链外衣、搞庞氏骗局的“趣步”。 But STEPN, the new Web3.0 product, is also questioned as a fun step in a ponzi scheme in a block chain coat because of the “walking for money” model. 早在2018年，趣步就曾打出“运动就能赚钱”的口号，以“每天走够4000步，每月就至少能赚200元”的宣传吸引用户。但实际上，趣步的推广是传销式拉人头。“自己投资推广，发展团队，就能月入上千，甚至数十万”，在发展下线获得分红的体系下，趣步声称用户一度超过了3000万。 As far back as 2018, the fun steps used the slogan “Move to make money” to attract users to the campaign, “Step to 4,000 paces a day, and earn at least $200 a month.” But, in practice, the fun steps are promoted by marketing. 在趣步中，只有不断拉新人入局，此前投资的用户才会有收益，这个盘子才能运营下去。趣步也一直在炒高平台内虚拟货币“糖果”的价格来吸引新人入场。趣步最终的结局是，因涉嫌传销、非法集资、金融诈骗被立案调查。 In the fun step, it is only when newcomers are being drawn into the game that the users of the previous investment will have a profit, and the plate will continue to operate. The fun step has also been pushing up the price of virtual money, the candy, in high platforms to attract newcomers. The fun move eventually ends with the investigation of suspected sales, illegal fund-raising, and financial fraud. 尽管STEPN目前在模式上并不需要和趣步一样“发展下线”才能赚钱，但赚钱的本质是赚取代币、是需要有人持续为运动鞋NFT买单。 Although STEPN does not need to be “developed” to make money in its current mode, 大量用户在观望，他们担心STEPN进入发展后期，收益的效率会逐渐降低，以至于后来者成了高位接盘的韭菜，又或者最终走向崩盘，成为一场击鼓传花的骗局。 A large number of users are watching, fearing that STEPN will enter the advanced stages of development and that the efficiency of the benefits will gradually decline so that later it will become a high-place dish, or eventually it will fall apart and become a trick to spread flowers. 笃信STEPN有未来的人，还在大量投入。他们看到的是，STEPN对外放出的规划和愿景。比如能减少碳排放；未来要推租赁体系，能让玩家的入场门槛降低等等。他们坚信，和其他的“资金盘”创始团队隐于幕后不同，STEPN的创始团队，近三个月一直出现在幕前，可信度更高。 Trusting STEPN has a future and a lot of input. They see STEPN’s plans and visions out there. For example, they can reduce carbon emissions, they can push the lease system into the future, they can lower the player’s entry threshold, and so on. They believe that the founding team of STEPN, whose founding team has been behind the scenes for the last three months, has been more credible. 回归理性，玩家们深知，STEPN的生命周期能有多长，核心取决于其“经济系统”是否健康可持续。 Back to reason, players know how long the life cycle of 在Web3.0时代，一个游戏，就相当于一个虚拟的“小国家”，运转的动力和持久度取决于经济系统的搭建与完善。团队不能过于干预，但又需要实时监控，要进行宏观调控。 In the Web3.0 era, a game is tantamount to a virtual “small country” where the dynamics and durability of operations depend on the development and improvement of the economic system. Teams cannot intervene too much, but they need real-time monitoring and macro-regulation. 作为一款基于“区块链技术”运转的产品，一旦新玩家涌入STEPN的速度放慢，供求关系倾斜，玩家资产会因为市场流通性变弱，而快速贬值，让游戏的经济体系走向崩塌；可如果有大量用户同时涌入，便可能哄抬运动鞋价格，导致价格过高、通货膨胀，一样会让游戏走向衰败。结果只有一个，STEPN里的运动鞋NFT、GST都会成为废弃的代码。 As a product that operates on the basis of block chain technology, once the influx of new players into STEPN slows down and the supply-demand relationship tilts, the player's assets are rapidly devalued because of market liquidity, leading to the collapse of the game's economic system; if a large number of users do so at the same time, it can push up the price of sports shoes, leading to high prices and inflation, which can lead to a deterioration of the game. As a result, only one of STEPN's sports shoes, NFT, and GST, will become obsolete codes. 尽管有不少玩家认为，STEPN一直竭力“防止泡沫化”，但STEPN运行时间不长，其内部GST、GMT的产出与消耗能否达到平衡还要经历考验。 Despite the belief of many players that STEPN has been struggling to “prevent foaming”, STEPN has not been running for long and its internal GST, GMT outputs and consumption have yet to be balanced. 产品的安全性也直接决定玩家们的命运。“当一个平台交易量日益增长时，就可能被别有用心的黑客盯上。”岛主说。3月29日，Axie Infinity的以太坊侧链Ronin Network宣布遭遇黑客攻击，造成了约6.25亿美元（17.36万枚以太坊和2550万USDC）的损失。 The safety of the product also directly determines the fate of the players. “When a platform is trading more and more, it may be targeted by ulterior hackers.” The island owner says. On March 29, Ronin Network, Axie Infinity’s Ether Side Chain, announced that it had been hit by hackers, resulting in losses of about $625 million (17.36 million Ether and 25.5 million USDC). 来源 / pexels Source / pexels STEPN走上风口，但Web3.0从业者是又喜又忧。 一位关注Web3.0的投资人对深燃表示，当前Web3.0所处的阶段，就如同是上个世纪90年代，连智能手机都尚未出现时Web2.0发展的状态。与国内目前并没有开放NFT二级交易相比，海外的Web3.0发展要更快。不过，STEPN正在让越来越多人接触Web3.0。 An investor interested in Web3.0 said that the current phase of Web3.0 was just like the 1990s, when even smartphones did not appear when Web 2.0 developed. Web3.0 developed faster overseas than the current NFT Level 2 deal. However, STEPN is making more and more people contact with Web3.0. 但让从业者担心的是，进入者多是抱着短期赚钱的投机者，这会不利于整个Web3生态的发展。岛主表示，“‘投机者’希望的是虚拟资产升值，真正的Web3 Builder（建设者）则更希望Web3能够在数据信息确权、去中心化和自治理等领域发挥作用，而不是成为‘投机者’掘金的靶子。” But what worries practitioners is that many of the entrants are short-term speculators, which is not conducive to the development of the whole Web3 ecosystem. The island owners say that “the ‘speculators’ want virtual assets to appreciate, the real Web3 Builder (builders) prefers that Web3 play a role in the areas of data information validation, decentralization and self-governance, rather than being the target of the ‘speculators’ digs.” 岛主认为，从全球范围看，2022年Web3的关键在于“破圈”与“合规”。“破圈”意味着更多Web2的从业者和用户能够进场。“合规”是指Web3会走向合规化，全球越来越多的地区能够出台相关政策，为从业者提供发展的土壤，并从法律角度保护用户的权益。只有实现破圈与合规，Web3才能迎来百花齐放的场面：基础设施越来越好，大量产品涌现，用户越来越多，生态自然会慢慢繁荣起来。 On a global scale, the key to Web3 in 2022 is “breakdown” and “compliance.” “breakdown” means that more Web2 practitioners and users will be able to enter. “Compliance” means that Web3 will move towards compliance, that more and more parts of the world will be able to put in place policies that will provide a fertile ground for development for practitioners and protect users’ rights and interests from a legal standpoint. Only by achieving breakup and compliance will Web3 be able to flourish: infrastructure is getting better and more products are coming, more users are going to use, and ecological nature will slowly flourish. 有观点将2022年称为VC、从业者们涌向Web3.0的元年。STEPN团队已在今年1月完成500万美元种子轮融资，由红杉资本印度与Folius Ventures领投。 The idea is that the year 2022 will be called VC, with practitioners rushing to Web3.0. The STEPN team has completed $5 million in seed rotation financing in January this year, led by Redwood Capital India and Folius Ventures. 但Web3.0现在处于早期阶段，新产品层出不穷，究竟哪个能走到最后，现在下结论为时过早。 Web3.0 is at an early stage, however, and it is too early to draw conclusions as to which of the new products will come to the end. *题图来源于网络。应受访者要求，文中Bilion、Gino、岛主均为化名。 At the request of the interviewer, Bilion, Gino and the island owner are aliases. 本文（含图片）为合作媒体授权创业邦转载，不代表创业邦立场，转载请联系原作者。如有任何疑问，请联系editor@cyzone.cn。 Please contact
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