Web 1.0，2.0，3.0 分别是什么意思

Web1.0

是以编辑为特征，网站提供给用户的内容是网站编辑进行编辑处理后提供的，用户阅读网站提供的内容。这个过程是网站到用户的单向行为，web1.0时代的代表站点为新浪，搜狐，网易三大门户。

This process is a one-way action from the site to the user, with the web site representing the web 1.0 era as a new wave, , three portals.

Web2.0

更注重用户的交互作用，用户既是网站内容的消费者（浏览者），也是网站内容的制造者。（微博、天涯社区、自媒体）是以加强了网站与用户之间的互动，网站内容基于用户提供。

for users who are both consumers of website content (browsers) and producers of website content. (Web, , self-media) is based on user-based content to enhance interaction between website content.

网站的诸多功能也由用户参与建设，实现了网站与用户双向的交流与参与；用户在web2.0网站系统内拥有自己的数据。并完全基于WEB，所有功能都能通过浏览器完成。

Many of the website's functions are also built with user participation, enabling two-way communication and participation between the site and users; users have their own data in the web 2.0 web site system; and are fully based on WEB, all of which can be done through browsers.

Web3.0则完全不一样，其特点可归纳为

Web3.0 is completely different, and its characteristics can be summarized as follows:

① 网站内的信息可以直接和其他网站相关信息进行交互和倒腾，能通过第三方信息平台同时对多家网站的信息进行整合使用；

1 The information on the website can be interacted and inverted directly with other website-related information and can be used simultaneously through a third-party information platform for the integration of information on multiple websites;

② 用户在互联网上拥有自己的数据，并能在不同网站上使用;

2 Users have their own data on the Internet and are able to use them on different websites;

③ 完全基于WEB，用浏览器即可以实现复杂的系统程序才具有的功能,比如即时通聊天等等就可以直接在网页完成，无需下载任何软件。

3 Based entirely on WEB, browsers are used to perform the functions that complex system programs have, such as instant chats, which can be done directly on the web site without downloading any software.

扩展资料：

extensions:

web1.0特征

web1.0 characteristics

一、web1.0基本采用的是技术创新主导模式，信息技术的变革和使用对于网站的新生与发展起到了关键性的作用。新浪的最初就是以技术平台起家，搜狐以搜索技术起家，腾讯以即时通讯技术起家，盛大以网络游戏起家，在这些网站的创始阶段，技术性的痕迹相当之重。

i. Web1.0 is basically based on the dominant model of technological innovation, and changes in information technology and their use play a key role in the rebirth and development of the website. The new wave began with a technology platform, starting with a search for the technology, , starting with instant communication technology, , starting with a network game, where technical traces are significant during the start-up phase of these sites.

二、web1.0的盈利都基于一个共通点，即巨大的点击流量。无论是早期融资还是后期获利，依托的都是为数众多的用户和点击率，以点击率为基础上市或开展增值服务，受众群众的基础，决定了盈利的水平和速度，充分地体现了互联网的眼球经济色彩。

Second, the profit from web1.0 is based on a common denominator, that is, a large flow of hits. Whether in the early stages of financing or later, it is based on a large number of users and hits, based on the number of hits, that determine the level and speed of profitability and adequately reflect the view economy of the Internet.

三、web1.0的发展出现了向综合门户合流现象，早期的新浪与搜狐、网易等，继续坚持了门户网站的道路，而腾讯、MSN、GOOGLE等网络新贵，都纷纷走向了门户网络，尤其是对于新闻信息，有着极大的、共同的兴趣。

III. The development of web1.0 has seen a convergence towards integrated portals, early waves and search for foxes, web access, etc., which continue to follow the portal's path, while new and valuable networks, such as Steam, MSN and GOOGLE, have moved to the portal network, with a strong and shared interest in news messages in particular.

这一情况的出现，在于门户网站本身的盈利空间更加广阔，盈利方式更加多元化，占据网站平台，可以更加有效地实现增值意图，并延伸由主营业务之外的各类服务。

This is due to the fact that the portal itself has a wider profit margin, a more diversified profit-making approach, a platform that allows for more effective value-added intentions and the extension of services beyond the main business.

四、web1.0的合流同时，还形成了主营与兼营结合的明晰产业结构。新浪以新闻+广告为主，网易拓展游戏，搜狐延伸门户矩阵，各家以主营作为突破口，以兼营作为补充点，形成拳头加肉掌的发展方式。

IV. Web1.0 combines with a clear mix of main and mixed camps . The new wave is based on news+ ads, web-friendly games, search-and-fox portal matrices, home based on the main camp as a breakthrough, supplemented by a double-camp approach to the development of fists and hands.

五、web1.0不以html为语言，在1.0时代,动态网站已经广泛应用，比如论坛等。

v. Web1.0 is not in html language, and in the 1.0 age the dynamic website has been widely used, such as the Forum.

web3.0前景

Web3.0 Outlook

新革命时代

A new revolutionary era.

web3.0化整为零，根据自己的喜好设计建立属于自己的网页。web3.0可以通过网页剪取功能，针对自己喜欢的页面剪切整理放在一起，筛除无用信息，而且最为重要的一点，所剪取的页面，与主网页上相关信息同步更新，不存在信息的滞后性，大大提高了阅读效率。

Web3.0 is zero. Web3.0 allows you to create your own web page according to your own preferences.

web3.0通过网页和相关组件的穿插，可以为使用者提供更为有效的信息资源，实现数字通信与信息处理、即时信息、交友娱乐、传播与管理的有序有效的结合。目前已知的相关企业有：百度空间、阔地网、天盟网、新浪博客、google等等。让我们迎接互联网届新革命时代的到来。

Web3.0 provides users with a more effective and efficient combination of digital communication and information processing, instant information, friendship entertainment, dissemination and management through web pages and plug-in of related components. Some of the relevant companies currently known are: , Open Earth Network, SkyNet, , google, etc. Let us approach the era of the new revolution on the Internet.

营销新模式

New marketing model

web2.0对所有的网络营销研究者来说并不陌生，但是随着web2.0的不断应用，web3.0已经悄然兴起，现在人们对web3.0还没有权威的定义，但是从现在的发展来看，人们总结了web3.0的主要特征:

Web2.0 is no stranger to all the web marketing researchers, but with the continuous application of web 2.0, web3.0 has emerged and there is now no authoritative definition of web3.0, but the main features of web3.0 are summarized from the current development:

1、Web 3.0时代的网络访问速度会非常快；

1. Web 3.0-era Internet access is expected to be very rapid.

2、Web 3.0时代的网站会更加开放，对外提供自己的API将会是网站的标准配置；

The web site in the Web 3.0 era will become more open, and making its own API publicly available will be the standard configuration of the site;

3、Web 3.0时代的信息关联通过语义来实现，信息的可搜索性将会达到一个新的高度。

3. Information connections in the Web 3.0 era are achieved in semantic terms, and the searchability of information will reach a new level.

从现有的资料中我们可以归纳新的3.0的模型应该是基于搜索+开放式TAG（关键词标签）+智能匹配的新门户。其中开放式TAG目前还没有，会是预测中的下一代技术。现有的TAG只能实现网站内的关键词链接。

The new 3.0 model that we can summarize from the available information should be based on a new portal to search + Open TAG + Smart Matching. The open TAG is not currently available and will be the next generation of projected technologies. The existing TAG can only achieve key word links in the site.

根据一份由美国市场调查公司In-Stat的调查指出，融合了社区网站和网络游戏所形成的新事物-Web3.0是互联网的下一波大潮。基于用户网络行为研究基础上的网络推广将随着web3.0互动特征而迎来新的web3.0网络营销模式。

According to a survey by the United States market In-Stat, the new thing that combines community websites and online games - Web3.0 is the next wave of the Internet.

web3.0的新型网络营销方式还需要我们不断完善和发展。任何的推广方式都需要经过一定的时间去融合，然后经历发展到完善，随着web2.0方式的成熟，相信web3.0时代会带给我们全新的推广方式。

The new web web also needs to be developed and developed. Any extension takes time to integrate, and then to develop to perfect, believing that, as the web 2.0 approach matures, the web3.0 era will bring us a whole new way of extension.

Web1.0到Web2.0到Web3.0，是网络从无到有，再到扩及全球的发展，也是网络的使用从精英化、扁平化到全民化和平面立体化的变迁，更是网络的关涉面从人类生活的局部到全景式的人类生活场景的拓展。

Web1.0 to Web 2.0 to Web3.0 is a change in the use of networks from none to the expansion of global development, from elitism to flattening to universalization and peaceful profiling, and the expansion of networks from local to panorama of human life.

Web3.0时代，网络无处不在，人类无时不在网络，网络与人类生活须臾不可分离;网络不再是人类生活的外在方面，它将与人类生活融为一体，网络真正成为人类的生活空间。从这个意义上说，Web3.0时代将是“网络时代”终结的时代。

In the Web3.0 era, where networks are ubiquitous, human beings are ubiquitous, and networks are inseparable from human life; where networks are no longer an external aspect of human life, they are integrated into human life, and where the Web is truly a living space. In this sense, the Web3.0 era will be the era of the end of the “cyber age.”

如果说Web1.0、Web2.0时代的网络伦理问题是局部的、零星的，那么Web3.0时代的网络伦理问题将是全局的和日常的。如果说Web1.0和Web2.0时代的网络伦理问题是“网络”伦理问题，那么Web3.0时代的网络伦理问题则是“日常”伦理问题。从这个意义上说，Web3.0时代也是“网络伦理”终结的时代。

If the web 1.0, Web 2.0 and web-ethics issues are local and sporadic, the Web-ethics issues of Web-3.0 will be global and daily. If Web-ethics issues of Web-1.0 and Web 2.0 are “network” ethics, then Web-ethics of Web-3.0 are “daily” ethics.

如果说Web1.0时代的网络伦理问题主要是计算机网络互联引发的伦理问题，Web2.0时代的伦理问题主要是网络话语权引发的伦理问题，那么Web3.0时代的伦理问题则是主要围绕公共服务和信息共享带来的伦理问题。

If cyberethical issues in the Web 1.0 era are primarily ethical issues arising from the interconnection of computer networks, and ethical issues arising from the Web 2.0 era are mainly ethical issues arising from the right to voice the Web 3.0 era are mainly ethical issues arising from the sharing of information and the sharing of information around .

基于公共服务平台这一核心，Web3.0时代将更加凸显网络的三大功能：信息共享、网络传播和电子商务 ，这三大功能恰恰涉及人类生活三大基本面。

Based on the core of the public service platform, the Web3.0 era will give greater prominence to the three main functions of the network: information-sharing, network dissemination and e-commerce, which relate precisely to the fundamentals of human life .

参考资料：百度百科-web1.0

References:

参考资料：百度百科-web2.0

References: encyclopedia-web2.0

参考资料：百度百科-web3.0

References: 100 degrees encyclopedia-web3.0