虎符研究院｜币圈后浪MetaAds

来源：雪球App，作者： CryptoHCheng，（https://xueqiu.com/6599400661/217151005）

MetaAds简介

Introduction to MetaAds

MetaAds是一个利用Web 3.0 技术的跨越现实与元宇宙的展示平台。采用的是online2offline（O2O）协议，是结合了线上元宇宙广告与线下现实世界中的室外露天广告。

MetaAds is a display platform that uses Web 3.0 technology that transcends reality and meta-cosm. It uses an online 2offline (O2O) protocol that combines online meta-cosm advertising with outdoor advertising in the real world under the line.

MetaAds运作方式

MetaAds Operating Method

传统的模式中，首先是广告所有者发起需求给广告商，广告商制作好广告后给广告公司，广告公司再找平台来放广告。而MetaAds可以帮助广告商和广告所有者跳过传统的广告平台，NEAR 智能合约充当广告商和广告所有者之间的协议，简化了他们之间的联系。而且MetaAds不仅绑定了元宇宙的广告位，还绑定了现实中的广告位。

In the traditional model, first of all, the advertisers raise demand for advertisers, the advertisers produce the ads, and the advertisers find a platform for advertising. And MetaAds can help advertisers and advertisers to skip the traditional advertising platform, and NEAR smart contracts act as agreements between advertisers and advertisers, simplifying their connections.

此外，上传的广告也可以不仅仅只局限与广告本身，还可以作为NFT并为其增加附加价值。

In addition, uploading advertisements can not only be limited to the advertising itself, but can also add value to and add value to NFT.

与MetaAds合作的优势

The advantages of working with MetaAds

1、互用性（Interoperability）

1. Interoperability

可以跨平台兼容所有的元宇宙平台，而且也可以链接到现实当中。

All meta-cosmos platforms can be compatible across platforms and can also be linked to reality.

2、减少成本（Cost-Cutting）

2. Cost-Cutting

智能合约使数字广告的所有者和广告商在协商条款时更加灵活。区块链技术有助于避免意外损失，消除双方额外的交易成本。

Smart contracts make digital advertisers and advertisers more flexible when negotiating terms. Block chain technology helps to avoid accidental losses and eliminate additional transaction costs on both sides.

3、节省时间（Time Efficiency）

Time-saving (Time Efficiency)

因为去中心化，所以广告空间都是透明的，所以可以尽快的让商家去整合去上线广告。

As a result of the centralization, the advertising space is transparent, so businesses can be integrated into online advertising as soon as possible.

4、版税和版权（Royalty & Copyright）

4. Royalty & Copyright

由于区块链技术可以追溯，不可篡改的特性，可以很有效的保护广告的版权和代理权。

Since block chain technology is traceable and indeterminable, copyrights and agency rights for advertising can be effectively protected.

5、没有法律障碍（No Legal Hurdles）

No Legal Hurdles

因为智能合约公开透明而且无法被单方面撤销和修改，协议签订过程不会面临法律障碍。

Because smart contracts are transparent and cannot be unilaterally revoked or modified, the process of concluding agreements does not face legal obstacles.

Hoo虎符研究院还整理了一些关于MetaAds的其他信息，如下图：

The Hoo Tiger Institute also collated some additional information on MetaAds, as follows: