财联社|区块链日报（北京，记者 董宇佳）讯，从科技巨头布局元宇宙，到资本追捧元宇宙、再到上市公司纷纷试水元宇宙，大家都欲占行业先机。
日前，又一家上市公司推出了“元宇宙”产品。
Another listed company recently launched the “Megaspace” product.
2月28日，智度股份在北京举办产品发布会，宣布其与国光电器联手打造的国内首个艺术元宇宙社区——“Meta彼岸”在VR端和移动端正式公测。
On 28 February, Chido-Governance organized a product launch in Beijing, where it announced that its first artistic meta-cosmos community — “the other side of Meta” — was officially detected at the VR end and at the mobile end of the country, in conjunction with national optical appliances.
区块链技术和VR硬件支撑
1月17日，智度股份公告称，与智度集团、国光电器共同投资设立合资公司广州智度宇宙技术有限公司，注册资本2000万元。“公司、智度集团和国光电器分别持股48%、42%和10%”。
On 17 January, Chido's share announcement stated that a joint venture with the think-do group and the national optical appliances company, Guangzhou Space Technology Ltd., with a registered capital of 20 million yuan, “the company, the smart-do group and the national optical appliances hold 48 per cent, 42 per cent and 10 per cent of the shares, respectively”.
根据该公告，合资公司将投资开发基于VR 环境的社交游戏项目和数字艺术元宇宙社区项目。
According to the announcement, the joint venture will invest in the development of social play projects based on the VR environment and the digital art meta-cosmos community project.
作为智度股份、国光电器两家上市公司的董事长，陆宏达在2月28日举办的发布会现场表示，从2021年第四季度组建元宇宙团队开始，“Meta彼岸”是双方合作落地的元宇宙产品，一方面智度股份提供区块链技术支撑，另一方面，国光电器在声学技术上拥有优势。
In his capacity as chairman of the two publicly listed companies, Chido and NPV, Lu Hongda stated at the launch on 28 February that, starting with the formation of the Yuan Cosmos team in the fourth quarter of 2021, “the other side of Meta” was a meta-cosm product from which the two parties had co-existed, on the one hand it provided technical support for the block chain and, on the other hand, it had an advantage in acoustic technology.
2018年以来，智度股份先后战略投资了比特大陆、比特小鹿等区块链行业知名企业。同时，区块链业务也是该公司作为战略发展和业务布局的重点。
Since 2018, smart shares have invested successively in well-known businesses in the sector of block chains, such as the Bit Continent and the Bit Little Deer. At the same time, the sector chain business has also been the focus of the company as a strategic development and business layout.
2月16日，智度股份在互动平台表示，公司区块链业务经过多年积累，公司自主创新的区块链底层平台智链2.0目前已取得2项发明专利和4项软件著作权，还有多项发明专利在申请过程中。
On 16 February, the intellectual shares at the interactive platform indicated that after many years of accumulated business in the corporate block chain, two inventions and four software copyrights had been granted to the company's autonomous and innovative sub-structured platform, the intellectual chain 2.0, and that several inventions were in the process of being applied for.
据智度股份在发布会上介绍，“Meta彼岸”中所有的房屋和图片都基于区块链技术做了分布式的存储，这意味着里面的资产、载体和权属是永恒的。
According to the launch, all houses and pictures in “the other side of Meta” are stored in a distributed manner based on block chain technology, meaning that the assets, carriers and tenures in them are eternal.
国光电器则是国内领先的声学元件供应商。1月17日智度股份发布的《关于共同投资设立广州智度宇宙技术有限公司暨关联交易公告》中指出，国光电器具备声学技术及硬件制造优势、VR产业链优势。
National optical appliances are the leading suppliers of acoustic components in the country. According to the Circular on Joint Investment in the Establishment of Guangzhou Space Technology Co. Ltd. and Associated Transactions of January 17, national optical appliances have an advantage in acoustic technology and hardware manufacturing, and in the VR industrial chain.
该公告还提及，国光电器未来有开展VR/AR整机生产业务的计划。
The bulletin also mentions that national optical appliances have plans for future VR/AR whole-organic production operations.
主打“艺术元宇宙”
> > >. >. . >. . >. . >. .
“Meta彼岸”的核心功能之一是艺术策展。据官方信息，在该应用中，艺术家们可以线上发布艺术作品，还能够在其中搭建艺术展览馆，未来也可通过虚拟形象与观众、粉丝们进行实时交流互动。
One of the core functions of the “Meta Cross-Strait” is the art show. According to official information, in this application, artists can publish art works online, build art galleries therein, and in the future interact in real time with viewers and fans through virtual images.
此外，用户后续还可以在艺术数字中心街区以及其扩展区域中自建和装修属于自己的艺术空间，成为共建、共享艺术元宇宙社区的“元住民”。
In addition, user follow-up can also self-build and renovate their own artistic space in the Art Digital Centre neighbourhood and in their extended areas to become a “binner” of the community of co-building and sharing the artistic meta-cosmos.
本次公测“Meta彼岸”开放了两个艺术馆，黄河艺术家徐惠君和装置艺术家段革新是首批入驻的艺术家代表，二人也以专属定制的虚拟数字形象，出现在“Meta彼岸”社区，与社区中的“元住民”讲解了自己的作品。
Two art galleries were opened on the “Face of Meta”, and the Yellow River artist, Xu Qui-hye, and the installation of the artist section, were the first to be represented by a resident artist, and they appeared in the “Face of Meta” community, where they explained their work to the community's “minor inhabitants”.
艺术元宇宙社区，是“Meta彼岸”主打的标识。
The art meta-cosmos community is the signature of the “Meta-Strait” master.
谈及为何要从艺术领域切入元宇宙？陆宏达向《区块链日报》记者解释，现实生活中有多种多样的艺术表达，而元宇宙为每个人提供了表达自己创意的空间；艺术又是全球的、跨国界的。
Why do you want to move from the realm of art to the meta-cosm? Lu-Hunda explained to the Journalist of the Block Chain that there are many artistic expressions in real life, and that the universe provides everyone with a space to express their ideas; art is global and cross-border.
除了艺术展览外，“Meta彼岸”也提供了一个公共空间供用户展示其购买的数字藏品。
In addition to the art exhibition, the “Meta Frontside” also provides a public space for users to showcase their purchased digital collections.
“Meta彼岸”也具备发行数字藏品的功能。公测当天，正式发行了2022枚首批限量版创世纪念章。
On the other hand, a digital collection is available on the other side of Meta.
值得注意的是，像百度表示其元宇宙产品希壤目前是“负6.0版本”一样，“Meta”彼岸开发团队也强调他们并不满意当前版本，其将会不停的迭代。
It is worth noting that, like 100 degrees indicating that its meta-cosm product, Greece, is currently “negative version 6.0”, the “Meta” development team on the other side has stressed that they are not satisfied with the current version and that it will continue to evolve.
目前，该应用已上架Pico应用商店和安卓手机移动端。记者在发布会现场使用Pico VR眼镜接入“Meta彼岸”，但对于初体验者来说，掌握操作要点需要旁人的指导和一定时间的尝试。同时，VR设备在短短几分钟内还是会给体验者造成眩晕感。不过在，现场体验过程中，Meta 彼岸也给大家带来了一些沉浸式的惊喜。
At present, the application has been put on a Pico application shop and a mobile end to Andre's mobile phone. Journalists use Pico VR glasses at the launch site to connect to “Meta” on the other side.
如何实现商业化？
How to commercialize?
公开资料显示，智度股份成立于1996年成立，并于同年在深交所上市交易。
According to public information, the Jido shares were established in 1996 and traded in the same year at a deep-seated place.
智度股份的主要收入来源是数字营销业务和互联网媒体业务。2020年，前者实现营业收入95.1亿元，在公司整体营收中的占比高达88.24%；后者营收为11.09亿元，占公司整体营收10.29%。
The main sources of revenue for smart shares are digital marketing and Internet media. In 2020, the former achieved operating income of $9.51 billion and accounted for up to 88.24 per cent of the company's total revenue; the latter received $1,109 million, or 10.29 per cent of the company's total revenue.
尽管数字营销业务在公司总营收中占据大头，但该业务实际实现的毛利占公司毛利的1/4，而互联网媒体业务实现毛利占公司毛利的68.40%。
While digital marketing accounts for the bulk of the company's gross revenue, the actual realization of the business accounts for one quarter of the company's Māori, while Internet media account for 68.40 per cent of the company's Māori.
1月29日，智度股份发布了2021年度业绩预告，称2021年公司业绩扭亏为盈，预计2021年盈利1.3亿元。
On 29 January, Jido shares issued a performance forecast for 2021, stating that the company's performance in 2021 had been reversed and that it was expected to earn 130 million yuan in 2021.
国光电器的主要营业收入则来自音响电声类业务，2020年度该业务实现的收入占公司营业收入92.33%。2021年前三季度，国光电器VR/AR设备声学模组业务销售收入占音响电声类业务销售收入的4.04%，占公司营业收入的3.54%。此外已中标M客户其他两个型号VR设备声学模组、一个型号VR设备配套声学配件，以及B型号AR设备声学模组的预研发。
The main operating income of national optical appliances is derived from the sound and sound business, which in 2020 accounted for 92.33% of the company’s operating income. In the first three quarters of 2021, sales of national optical VR/AR equipment modules accounted for 4.04% of sales and 3.54% of the company’s operating income. In addition, two other types of VR equipment acoustic modules have been awarded to M clients, one type VR equipment auxiliary acoustic component, and the pre-research development of the B type AR equipment acoustic module.
在“元宇宙”概念爆火的2021年，智度股份和国光电器都跻身为元宇宙概念股，受到资本的追捧，获多次涨停。
In 2021, when the concept of the “won cosmos” exploded, both the intellectual shares and the national optical appliances were added to the conservatism of the mestrocosystem, which was won by capital and suspended several times.
智度股份强调，公司拥有的自行研发的区块链技术是元宇宙的基础设施，并深耕互联网媒体及数字营销业务多年，形成了具有竞争力的互联网流量经营平台。公司在游戏联运方面经验丰富，与王者荣耀、和平精英、英雄联盟 LOL 手游在游戏联运方面开展业务合作。公司丰富的互联网营销渠道优势及运营能力优势有助于合资公司研发的项目迅速推广，快速占领相关市场。
Witdo shares emphasize that the company’s self-researched block chain technology is a meta-cosm infrastructure and has been active in Internet media and digital marketing for many years, creating a competitive platform for Internet flow operations. The company is experienced in games and works with the King’s Glory, the Peace elite, and the Heroes Alliance LOL in games.
在“Meta彼岸”正式公测的发布会上，《区块链日报》记者向陆宏达询问“Meta彼岸”将来如何实现商业化？他回答称，在元宇宙中将把“精准营销”作为挑战，作为实现商业化的方式之一。
At the launch of the official survey of the “Behind Meta” the daily newspaper Block Chain asked Lu Hongda how the “Behind Meta” would be commercialized in the future. He replied that “precise marketing” would be a challenge in the metacosystem as one way to achieve commercialization.
“此外，还有很多商业化模式可以探索，比如，发行数字艺术藏品；我们鼓励大家盖房子，开发各种建材丰富社区，搭建艺术展览馆；我们是做广告出身的，元宇宙作为三维空间，还可以有各种各样的广告。”陆宏达说道。
“In addition, there are a number of commercial models that can be explored, such as the distribution of digital art collections; we encourage the building of houses, the development of communities of various kinds of building materials, and the construction of art galleries; we are an advertising source, the Yuan cosmos as a three-dimensional space, and there are a variety of advertising.
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