概述
strong >
/strang > >
新的一周,元宇宙愈发的受到了传统企业的认可。
The new week, the meta-cosm is increasingly recognized by traditional corporations.
索尼音乐宣布将与哔哩哔哩合作,启动“虚拟偶像”项目“Virtual Cinderella Project”。该项目将通过试唱招募成员,推出乐曲发行及线上节目等,目标是打造出类似于韩国K-POP一样受欢迎的跨国“IP内容”。
京东正式上线灵稀数字藏品交易平台。智联招聘推出虚拟形象“小智”,进军职场元宇宙。航天航空器制造商巨头波音希望在元宇宙中构建下一代飞机。诸如此类的新闻不胜枚举。
The Sony Musics announced that the Virtual Idol project “Virtual Cinderella Project” would be launched in cooperation with Belli. The project would recruit members through an audition, launch music distributions and online programmes, etc., with the aim of creating transnational “IP content” similar to K-POP's popular in Korea.
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元宇宙甚至登陆了综艺节目《天天向上》,中国数字交互展示代表张树玉在节目中分享称,元宇宙需要打通线上线下的次元壁,沉浸式一定是元宇宙在未来发展过程中需要解决的基础体验。
元宇宙不再是专家学者象牙塔中的华丽宝石,而是人类文明未来旅程的灯塔。
The Yuan cosmodrome even landed on the interstellar show Sky Up, in which China's digital interactive display represented the sharing of strong's cosmos needs to be connected to the subwalls below the line, the immersion must be a beacon for the future journey of human civilization
cosmos is no longer a beacon for the future journey of an expert ivory.
除此之外,蔚来与蔚来资本成员企业Nreal和NOLO携手打造了应用AR/VR技术的全景数字座舱PanoCinema。李斌笑称“车上其实不需要那么多大屏。”
现场亮相的ET5专属AR眼镜由蔚来与NREAL联合开发,可投射出视距6米,等效201英寸的超大屏幕,向未来汽车迈出了第一步。
In addition, PanoCinema, a panoramic digital module using AR/VR technology, was built in conjunction with Nreal and NOLO, the capital company. Li Bin laughed, "Don't really need that big screen in the car."
br>the ET5 exclusive AR glasses were developed jointly with NREAL, with a 6 metre projection equivalent of 201 inches of superscreen, took the first step towards future cars.
与此同时,中央纪委国家监委网站于今日发文《元宇宙如何改写人类社会生活》,文中解释了什么是元宇宙,元宇宙为什么能出圈,并且提到要“理性看待元宇宙带来的新一轮技术革命和对社会的影响,不低估5-10年的机会,也不高估1-2年的演进变化”。进一步为元宇宙正名。
strang> National Monitoring Committee of the Central Disciplinary Committee (CMC) has, at the same time, sent a message today, "How the metaspace rewrites the life of human society" explaining what is a meta-coast, why the meta-coast can get out of circles, and referring to the “reasonable view of the new technological revolution and its impact on society, without underestimating the opportunity for 5-10 years or overestimating the evolution of 1-2 years”
The dollar universe is not a simple bubble-filled scam, but a future form of life. We should look at emerging industries rationally and dialectically and actively keep pace with the times and invest in them.
以下是本期周刊的详细内容,我们元宇宙之心将其分为了重要新闻、本周新闻一览两大板块,请Enioy:
The following is the details of this week's magazine, which is divided by the heart of the Won Universe into two major news pieces: .
METAVERSE
重要新闻
【蔚来发布ET5首次应用AR/VR技术,明年将主攻欧洲市场】
strang.
蔚来与蔚来资本成员企业Nreal和NOLO携手打造了应用AR/VR技术的全景数字座舱PanoCinema。李斌笑称“车上其实不需要那么多大屏。”现场亮相的一款重量仅为76克的ET5专属AR眼镜,由蔚来与NREAL联合开发,可投射出视距6米,等效201英寸的超大屏幕。此外,蔚来还与NOLO联合研发了全球首款汽车专用高性能VR设备NIO VR Glasses,搭载超薄Pancake光学镜片可实现双目4K显示。
to create, together with Nreal and NOLO, capital member companies, PanoCinema, a panoramic digital module that uses AR/VR technology. Li Bin laughed, "The car doesn't really need that big screen." An ET5 stand-alone AR glasses weighing only 76 grams, developed jointly with NREAL, can project a hyperscreen of 6 metres, with the equivalent of 201 inches.
【VictoryXR与Meta合作目标在2022年开设10所大学的数字孪生校园】
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VictoryXR宣布将于2022年与Meta(前身为Facebook)合作,在美国的一所大学开设数字孪生校园。Victory XR将使用数字孪生技术以高细节和准确性重建现有校园,让远程学生沉浸在交互式校园环境中。
VictoryXR has announced the opening of a digital twin campus in 2022 at a university in the United States in collaboration with Meta (formerly Facebook). Victoria XR will use digital twin technology to rebuild existing campuses with high detail and accuracy, so that distance students will be immersed in interactive campus environments.
【Coinbase正在开发帮助用户访问元宇宙的工具】
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Coinbase正在开发帮助用户访问元宇宙的工具,其首席执行官Brian Armstrong和负责身份工具的高管Alex Reeve表示,他们计划为用户提供基于NFT的身份工具,帮助用户进入组成元宇宙的不同领域,“我们想把所有身份信息整合在一起,本质上是创建一个进入元宇宙的身份信息通道,这将会让创建唯一的可识别用户名NFT成为可能,它可以替代钱包。最终,这将允许用户在元宇宙的不同世界中携带唯一的ID。”
【Reddit联创与Polygon合作推出2亿美元基金,专注于Web3和社交媒体】
Reddit联合创始人Alexis Ohanian旗下风险投资公司Seven Seven Six和Polygon将投资2亿美元用于利用区块链技术的社交媒体项目。(Venture Beat)据悉,Ohanian于2005年参与创立新闻和内容论坛Reddit,他于去年成立了风投机构SevenSevenSix,其第一个基金获得了1.5亿美元融资。同时,Ohanian还是Coinbase的早期投资者。此前消息,Reddit联合创始人旗下Seven Seven Six将与Solana Ventures推出5000万美元Web3社交媒体基金。
Soven Sven Six and Polygon, co-founders of Reddit's venture capital company Alexis Ohanian, invested $200 million in social media projects using block chain technology. (Venture Beat) was informed that Ohanian was involved in the creation of the News and Content Forum Reddit in 2005 and that last year he established the winding agency SevenSevenSix, whose first fund was financed at $150 million. Meanwhile, Ohanian is also Coinbase's early investor.
【智联招聘推出虚拟形象“小智”,进军职场元宇宙】
智联招聘今年推出虚拟形象“小智”,希望通过沉浸式在线直播的方式,打破虚拟世界和现实世界中的结界,与用户一起体验职场元宇宙的未来形态。智联招聘负责人表示:“2021年被业界称为元宇宙元年,尽管尚处于概念初期,但随着入局者增加、技术在迭代中更加成熟,通过打造虚拟现实工作空间,有望帮助企业和职场人更好进行远程协作、开展内容生产。”
IWF recruits this year's virtual image, "Smart", hoping to break the boundaries of the virtual world and the real world and experience with users the future shape of the workplace meta-cosm. < The IU recruitment director said: “2021, known by industry as the meta-cosm Year, although still at the beginning of the concept, is expected to help businesses and practitioners to collaborate more remotely and produce content by creating virtual real-life workspaces.
【路透社:波音公司计划在元宇宙中打造虚拟“数字孪生”飞机】
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据路透社报道,航天航空器制造商巨头波音希望在元宇宙中构建下一代飞机,在波音公司的未来工厂里,全球各地的机械师会通过3500个HoloLens头显进行交互,沉浸式3D工程设计将与相互交流的机器人配对。据悉,波音公司已计划在元宇宙中打造虚拟三维“数字孪生”飞机,并且开发一个能够运行模拟飞行环境的生产系统。根据波音公司的数字化战略,未来两年将会在元宇宙数字生态系统下实现设计、生产和航空服务运营。
According to Reuters, the giant Boeing of space aircraft manufacturers wants to build the next generation of aircraft in the meta-cosm. In the future plant of Boeing, mechanics from around the globe will interact through 3,500 HoloLens head displays. The immersion 3D engineering design will be matched with interactive robotics.
【京东正式上线灵稀数字藏品交易平台,首款数字藏品发售】
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京东现已正式上线灵稀数字藏品交易平台,该平台所有数字藏品将由京东云提供的区块链技术服务——京东智臻链进行唯一标识。
Kyoto is now officially on the grid trading platform, where all digital collections will be the only marking of the block chain technical service provided by Kyoutung.
【Instagram正在积极探索NFT】
[Instagram actively exploring NFT]
Instagram负责人Adam Mosseri周六表示,Instagram正在积极探索NFT,以及该平台如何让NFT更容易使用。Mosseri补充表示:“我认为这是一个有趣的地方,我们可以玩,也是一种希望帮助创作者的方式。”此前消息,开发者爆料:Instagram疑似正在其应用程序上部署NFT功能。
Adam Mosseri, head of Instagram, said on Saturday that Instagram was actively exploring NFT and how the platform could make NFT more accessible. Mosseri added, "I think it's an interesting place, we can play, and a way of hoping to help creators." Previously, the developer announced that Instagram was suspected of deploying NFT features on its application.
【即时通讯应用Line计划明年推出NFT交易市场服务】
即时通讯应用Line计划明年推出NFT服务,为全球范围内公司和个人提供NFT交易市场,目前正在通过Line Bitmax钱包单独运营其NFT市场测试版。上周,Line宣布已在韩国和美国成立LineNext,专注于扩展全球NFT生态系统。
The Instant Communications Application Line is launching NFT services next year to provide global companies and individuals with a global NFT trading market and is operating its NFT market test version separately through Line Bitmax wallets. Last week, Line announced the establishment of LineNext in Korea and the United States, focusing on expanding the global NFT ecosystem.
【迪士尼联手VeVe推出米老鼠NFT】
迪士尼宣布联手VeVe发布名为“The Mickey Mouse NFT Collection”的米老鼠NFT,并于今天12点在iOS和Android的VeVe应用程序上向公众开放售卖。
Disney announces the joint launch of VeVe's Mice NFT called “The Mickey Mouse NFT Collaction” and its sale to the public today at 12 o'clock on iOS and Android's VeVe application.
【元宇宙登陆《天天向上》,汪涵带领嘉宾和观众体验元宇宙】
据《北青网》报道,在19日晚播出的综艺节目《天天向上》中,元宇宙成为节目的核心议题。节目中,主持人汪涵带着一众嘉宾体验了一场“元宇宙”的奇幻历险。并且,一些专家学者也就元宇宙发表了精彩观点,比如,中国数字交互展示代表张树玉在节目中分享称,元宇宙需要打通线上线下的次元壁,沉浸式一定是元宇宙在未来发展过程中需要解决的基础体验。 As reported on the 19th evening in the Xiaoping Network, the merciless show called "Sky Up" in which the meta-cosm became the central theme of the show. In the show, the host was accompanied by a guest who experienced the fantastic adventure of a “consumption of the meta-coast." And some expert scholars also made excellent points about the meta-cosm, for example, the Chinese digital interactive presentation, which represented the view shared in the show that the meta-cosmos needed to be built on the subwalls below the line, and that immersion must be the basic experience that the metas-cosm must have to be addressed in the course of future development. 【索尼音乐将与B站合作启动虚拟偶像项目】 索尼音乐宣布将与哔哩哔哩合作,启动“虚拟偶像”项目“Virtual Cinderella Project”。该项目将通过试唱招募成员,推出乐曲发行及线上节目等,目标是打造出类似于韩国K-POP一样受欢迎的跨国“IP内容”,据悉,该项目是限定1年的项目,索尼音乐和B站分别负责不同的部分。索尼音乐负责音乐制作等,B站负责国内外的推广。具体来看,负责作词和演出的创意总监起用了日本艺人指原莉乃,线上直播则由NTT docomo协助,服装设计方面获得了日本OSARECOMPANY的协助。作为最初的成员,已选出在中国也很受欢迎的3名日本人。她们作为配合CG卡通人物的动作说话的“虚拟主播(Vtuber)”之前就在bilibili上开展活动。后期成员从12月15日开始招募,将于2022年3月选出。 Sony music announces that the “Virtual Cinderella Project” project will be launched in cooperation with Belebre. The project will recruit members through auditions, launch music distributions and online programmes, etc., with the aim of creating transnational “IP content” similar to that popular with K-POP in Korea. As initial members, Sony music and Station B are known to be responsible for different parts of the project. 【上千家公司抢注元宇宙商标】 据证券日报发布消息,截至12月19日,名称中含“元宇宙”的商标申请总量已超8534条,共有1368家公司参与申请。值得一提的是,9月22日之前,申请相关商标的公司数量仅为130家;截至10月22日,申请相关商标的公司数量增至400家左右;最近三个月,申请相关商标的公司数量已增长近10倍。 According to information published in the securities daily newspaper, as of 19 December, the total number of applications for trademarks with the name “Megacosmos” had exceeded 8534, with 1,368 companies participating. It is worth mentioning that, prior to 22 September, the number of companies applying for the trademarks in question was only 130; as of 22 October, the number of companies applying for the trademarks in question had increased to around 400; in the last three months, the number of companies applying for the trademarks in question had increased almost tenfold. 【微软小冰发布数字孪生虚拟人技术】 12月20日,小冰公司公布全新的数字孪生虚拟人技术,并联合每日经济新闻,将首批应用该技术的虚拟主持人,与“每经AI电视”一同正式上线。与其他技术相比,小冰框架不仅将虚拟人的整体自然度提升至与真人难以分辨的程度,还首次实现视频采编播全流程的无人化操作。小冰公司前身为微软小冰团队,去年7月13日,微软宣布将小冰分拆为独立实体。 December 20, Small Ice announced a brand-new digital twin virtual human technology and joined with the Daily Economic News to officially connect the first virtual host of the application of the technology to the AI TV. Compared to other technologies, the Small Ice Framework not only raises the overall naturality of the virtual person to levels that are difficult to distinguish from the real person, but also achieves the first unmanned operation of the full video production process. 【新华网联合上海文交所,构建国家级数字文创规范治理生态矩阵】 . 新华网股份有限公司与上海文化产权交易所签署协议,双方将在国家有关部门的指导下联合行业领导机构,发起构建国家级数字文创规范治理生态矩阵,共同推动和强化行业规范治理,引导数字文创、数字艺术、数字版权、虚拟世界与现实交互版权产业合理有序发展,为助力中国数字文化产业稳步前行提供坚实保障。双方将联合打造具有行业领导力和规范性的国家级版权交易保护联盟链及国家级数字文创要素市场价值管理平台。在符合法律法规和相关监管规则的前提下,为全国数字文创产权及相关虚拟世界与现实交互优质版权探索提供合规规范的数字文化产权登记、托管、转让、分发、鉴证等综合服务;此外,双方将以“国家级版权交易保护联盟链”为依托,在央地国有文化无形资产增值管理、沉浸式剧本游戏内容生态建设、数字文创园区、数字版权基金、数字文化经济论坛、数字文创指数、文化金融服务等领域展开全面合作。 Sinhuanet Ltd. signes an agreement with the Shanghai Cultural Property Exchange to co-sponsor, under the guidance of the relevant State departments, an ecological matrix for the normative governance of digital creation at the national level, to jointly promote and strengthen industry regulatory governance, to guide the rational and orderly development of digital creation, digital art, digital copyright, virtual world and real-life interactive copyright industries, and to provide solid guarantees for the steady advance of the digital culture industry in China. The parties will jointly build a national copyright trade protection union chain with industry leadership and regulation, as well as a national platform for the management of the market value of digital writing elements. 【Meta将社交系统与区块链、通证等Web3.0技术结合】 Meta将为区块链技术提供深度兼容,将社交系统与区块链、通证等Web3.0技术结合。据悉,该消息来源于Meta AR/VR副总裁Andrew Bosworth向员工发布的内部信,他表示:在未来十年,区块链技术可能对行业产生深远的影响。目前,Meta尚未对此做回复。Bosworth还表示:Meta应该开发支持NFT的功能,并投资一些基于区块链的智能合约、分布式自治组织。关于Meta发展区块链技术的原因,猜测与元宇宙布局有关,而且此前就已经推出Libra来探索虚拟货币生态。与此同时,Meta的董事会成员之一Marc Andreessen(a16z联合创始人)也创建了专门面向Web3.0公司和技术的投资基金。 Meta will provide deep compatibility for block chain technology, combining social systems with Web3.0 technologies such as block chains, passes, etc. The source was informed of an internal letter from Andrew Bosworth, Vice-President of Meta AR/VR, to the staff saying that block chain technology could have far-reaching implications for the industry over the next decade. At present, Meta has yet to respond. Bosworth also indicated that Meta should develop smart contracts, distributed self-governing organizations based on block chains. 【腾讯吴运声:针对元宇宙会在擅长领域做相关研究】 在“创变者”2021年度腾讯Light论坛上,腾讯云副总裁、腾讯优图实验室吴运声表示,针对元宇宙,腾讯优图实验室内部会在原来工作基础上做一些调整。现在会做一些3D建模、场景建模、人脸人体建模和交互相关的技术。但是元宇宙概念和范畴比这些东西大很多,我们并没有因为元宇宙现在很火,就全力去搞这个,会在自己擅长的领域去做一些相关的研究。 At the `Creator of Change' Light Forum in 2021, the vice president of tseng-yun, the tseng-yoo-tart laboratory, U-man, said that for the meta-cosmos, some adjustments would be made within the tsho-tap lab. Some 3D modelling, scene modelling, face-to-face modelling and interactive technology would be done. But the meta-cosm concept and scope are much bigger than this, and we're not doing this because the meta-cosm is so hot, we're going to do some research in the field where we're good at it. 【中央纪委国家监委网站发文《元宇宙如何改写人类社会生活》】 . 中央纪委国家监委网站于今日发文《元宇宙如何改写人类社会生活》,文中解释了什么是元宇宙,元宇宙为什么能出圈,并且提到要“理性看待元宇宙带来的新一轮技术革命和对社会的影响,不低估5-10年的机会,也不高估1-2年的演进变化”。 The CMC National Monitoring Board website today wrote "How the meta-cosm can rewrite the life of humanity." It explains what the meta-cosmos is and why the meta-cosmos can get out of it. It refers to the need to “reasonablely look at the new cycle of technological revolutions and social impacts brought about by the meta-cosmos, without underestimating the opportunity for 5 to 10 years or overestimating the evolution of 1 to 2 years”. 【百度营销布局元宇宙,正式发布“星光计划”】 在12月23日举行的2021百度营销峰会上,百度营销宣布已在元宇宙等未来场景上进行布局。百度副总裁马杰指出,元宇宙重构营销“人货场”,开启了新的营销场景。通过百度元宇宙,基于百度希壤,百度VR产业化平台全面升级,品牌可连接未来场景。同时,百度营销推出三大举措:一是发布度星选“星光计划”,通过100+亿流量、创作者训练营等助力企业内容营销;二是升级“基木鱼”智能商家经营平台;三是升级营销管理平台。百度集团执行副总裁认为,互联网行业的下一波红利是“互联互通”,推动行业跑步进入AI营销时代。 【天猫奢品入驻Solana生态元宇宙项目Realy】 Solana生态元宇宙项目Realy宣布天猫奢品入驻其虚拟城市元宇宙中。 Solana Eco-Cosmos Project Realy announces that Skycat luxury is located in its virtual urban meta-cosm. METAVERSE 本周新闻一览 VR/AR/MR NFT/链游 电影《雄狮少年》数字藏品上线“丸卡”平台。 其他 other 投融资新闻 Financing News 观点 strong" point of view
- 中宣部出版局副局长表示要及时跟进元宇宙等新业态发展。
- 德勤指出体育媒介内容的相关 NFT 交易额将在 2022 年超过 20 亿美元。
- 高盛在一份研究报告中表示,区块链技术是元宇宙和 Web 3发展的核心。Rod Hall 领导的分析师在 12 月发表的一份报告中写道,它是唯一可以“独立于中央机构唯一识别任何虚拟对象”的技术,这种识别和跟踪所有权的能力对于元节的运作至关重要。高盛指出,自 2017 年以来,区块链已从银行业扩展到多个垂直领域的分布式应用程序,例如通信、媒体和制造业。目前很难预测投资影响,但依赖于用户身份集中控制的公司可能会发现他们的商业模式受到采用区块链的挑战。元宇宙是由虚拟现实、增强现实和互联网相结合创造的沉浸式数字世界。
- 天风证券表示科技巨头布局元宇宙 视频技术是未来核心创新。
- 《中国金融科技发展报告(2021)》、《中国监管科技发展报告(2021)》、《中国区块链发展报告(2021)》蓝皮书的执行主编、北京区块链技术应用协会会长、中科金财董事长朱烨东博士在区块链行业发展现状与趋势方面,针对元宇宙和NFT展开了介绍,在元宇宙方面,指出元宇宙的五大特点:可靠的经济系统、虚拟身份与资产、强社交性、沉浸式体验、开放内容创作,并说明元宇宙的核心在于对虚拟资产和虚拟身份的承载,与市场认知不同,认为元宇宙并不是游戏的升级版,而是“BGND”(即构建元宇宙的四大技术支柱——Blockchain、Game、Network、Display)各技术赛道的融合;此外,NFT的出现实现了虚拟物品的资产化,且涉及收藏品、游戏、艺术品、域名、金融产品、虚拟世界等多个领域,市场空间巨大,有望成为元宇宙的重要支撑,为文化产业发展注入新活力。
- 灰度表示元宇宙仍在兴起,许多关键组件已“初具规模”。
- 近日英特尔提出了关于元宇宙的危险信号,警告需要更多的处理能力来支持这一愿景。英特尔公司高级副总裁兼加速计算系统和图形事业部总经理 Raja Koduri 表示,沉浸式计算,规模庞大,可供数十亿人实时访问,需要将计算能力从目前最先进水平再提高 1000 倍。
- 根据区块链游戏联盟(BGA)最近的一份报告,尽管区块链游戏行业的资金流动和用户采用数据继续飙升,但阻碍该行业进一步增长的一些主要挑战包括监管不确定性、以用户为导向的教育计划的需求以及技术限制等。
- 百度副总裁马杰表示,在当前的网络技术条件下,视觉、听觉和交互是阻碍元宇宙发展的三座大山,技术难度带来的挑战非常大,解决元宇宙难题的路径,需要突破一系列的技术瓶颈,需要强大基础技术能力的支撑。目前,百度智能云的分布式云,能够支持元宇宙的用户随时随地接入,虽然“希壤”引入了类似区块链的底层技术,但“希壤”世界里不会有虚拟货币,也不会做虚拟资产的交易。
- 国盛证券指出虚拟人为元宇宙重要的赛道,关注虚拟人制作以及 IP 运营。
- 媒体表示车企抢注元宇宙,造车不能靠概念。
- 马斯克表示元宇宙概念并不让人信服,而 Web3 更多的是营销而不是现实。
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